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FOR IMMEDIATE RELEASE
CONTACT:
Robert Schulte, Blue Robot; 216.272.6367 e-mail: rob@blue-robot.com
Blue Robot Lands in Cleveland
Cleveland, Ohio; January 1, 2003 --
Veteran interactive designers Rob Schulte and Peter Babula announce their new enterprise, Blue Robot LLC.
The company is a spin-off from Glazen Creative Group where Schulte and Babula created interactive web sites, e-mail marketing campaigns and promotional
and training CD-ROMs under the Glazen signature. The interactive group has
become an autonomous member of Glazen's creative alliance, which includes
a select group of the area's leading media designers and producers.
"Our group members team up to collaborate as core capabilities are required,"
said Schulte. "This gives our clients access to a team of producers, filmmakers,
video producers, art directors and interactive designers accustomed to working
together at the highest production levels," adds Babula. "We bring top-notch
resources to bear based on the needs of the client and individual project."
Since 1992, Schulte and Babula have created successful, award-winning programming
for such demanding clients as: BFGoodrich Tire, Rubbermaid, Goodyear, Ford,
Daimler-Chrysler, Saturn, National City Corp., GE Lighting, OfficeMax, Parker
Hannifin, DOTS, Key Bank, Husqvarna Viking, American Greetings and Cuyahoga Community College.
Combining Creativity & Technology
Blue Robot's unique claim to fame is a seamless relationship between creativity
and technology. On the technical side, their work draws on broadcast and
consumer interactive standards rather than typical corporate presentation
methods.
"Creatively, our work is designed to enhance images by making a strong connection
with the target audience," said Schulte. "Without a powerful and memorable
creative approach, you simply don't get the full impact and potential of interactive media."
"Plus we work with minimal direction while bringing projects in on time
and within budget," adds Babula. "Our approach is all about providing a
higher level of experience with ease and simplicity for clients and the
end user," he concluded.
By producing engaging interactive media with a flair that enhances an organization's
image, Blue Robot is a senior member of the Midwest production community
known for combining mature communications experience with spirited presentation.
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