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I am a communications and publishing expert whose goal is to help improve the professionalism of the printed word. COMMUNICATIONS TRAINING AND COACHING AND MAKING WORKPLACE LITERACY SEXY One wrong keystroke in a technology code or one missed word in a memo could have serious implications in a business, especially on how it may be perceived by a potential client. I help polish companies' professionalism with personalized training, Lunch and Learns, webinars, and individual coaching. BOOK PUBLISHING SUPPORT Providing publishing support to authors, publishers, and companies. I have authored, edited, ghostwritten, and project-managed over 90 books for both royalty and self-publishers. My bestselling book Self-Publishing 101 is available in bookstores throughout Canada and the United States and on Amazon. BOOK PUBLISHING 101 PROGRAM The Book Publishing 101 Program guides individuals and organizations to create a book individually or as a group project in the workplace, classroom, or resource room. It combats the fear factor for the reluctant writer with user-friendly tools and simple basic tips that will increase literacy skills by at least 20 percent. The program's tools include an instructive workbook, the bestselling Self-Publishing 101, audio CD, other motivating books that will give participants courage and guidance to make their book become a reality. To order: http://www.freelancepublishing.net/publishing_products.htm Also: As Canada's Publishing Expert, I've come up with three things everyone needs to know about books: 1. By understanding the publishing process and what's involved, the process becomes less expensive and painful. 2. You need to use due diligence in creating a professional product. 3. Every author has to come up with a succinct and ongoing marketing plan. I am also a freelance sports writer and have covered the National Hockey League for over 16 years. MY E-BOOK REVELATION I admit I have not always embraced e-books, but with the new readers out and ever-changing technology, this is definitely the future. What I also like are the possibilities. Personally, I'm getting tired of lugging books around -- especially if they don't fit in my purse. Sitting in a doctor's office, it's not always convenient to carry a laptop to read a PDF, nor is it comfortable carrying anything larger than a pocketbook if you've walked or taken a bus to that doctor's office. Kindle and the Sony Reader have made it so you can carry a book, read it any time, and not be weighed down by extra pounds of carrying material. Print is so expensive, and it is not getting cheaper any time soon. It's so expensive, it makes it difficult for most people to afford publishing a book -- even traditional publishers. Every year, the paper stock list offered by printers gets smaller as some stocks get discontinued. The expense keeps rising on paper because of mill closings, fires, and shipping costs. An ebook can still be professional, and it still can have an ISBN and Cataloguing in Print number. You probably don't need to spend a lot on layout. In fact, I crunched some numbers. For an average-sized printed book of 150 to 200 pages, layout and design with a professional graphic artist that does not work in an agency might range from $2,000 to $3,000, depending on how difficult the layout is and if there are a lot of revisions. Minor revisions do not add up too much (changing a word here, finding a comma here...). Major revisions are those that require reconfiguring the layout. Printing costs for the same sized book via offset can be about $5 per book for 1,000. That's $5,000. For 2,000 books, $3 per book or $6,000. Digital costs might be $9.00 per book for under 250 books and around $7.00 per book for 500. Professional editing will vary, depending on the size of the book, but this is certainly something I'd highly recommend, even if doing an e-book. If the words aren't professional, there's no amount of dressing up the outside that will make up for that. But on the average sized print book, editing is usually around $2,500, plus project management is $1,800. So add all that up and you're looking at over $10,000 for a printed book. You can see the cost of a print book is quite expensive if you don't have a built-in market to sell it. For example, professional speakers will sell books either to the organizers that book them -- for all their guests, or sell them at the back of the room. In many situations, a print book is still a viable marketing tool. However, even corporations have cut back drastically on printing their annual reports. They may do a few hundred, but offer it online as an e-book for most of the shareholders. So in crunching the numbers of an e-book, here's what I came up with. A professional cover design and a formatted internal layout put in PDF form: $1,000. That also includes the (Canadian) ISBN and CIP applications and coordinating with the designer on the cover. For an average sized book, add another $2,000 for editing. And editing is not just a read-once deal. It's intensive and involves this: Editing includes substantive/structural edits (clarifying or reorganizing content and structure for flow); stylistic edits (smoothing language, non-mechanical line-by-line editing); rewriting (reworking paragraphs that might be too long for direct quotes from other publications re plagiarism concerns); and copyediting (editing for grammar, spelling, punctuation, and other mechanics of style; checking for consistency etc.). They are proofed both electronically and in printed form. The manuscript is also flagged for anything that might be construed as libelous and plagiarism. So given that an average sized e-book is only $3,000 to produce with professional editing, that's over $7,000 difference from the cost of producing a printed book. I have decided that my next book will be an e-book. I just thought I'd share this with you. If you want to consider this or even the print option, feel free to message me for guidance. Debbie Sign in to be able to view DebbieElicksen's guestbook and friends list!
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