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Some agencies and company marketing departments employ some of the most creative minds on the planet. Much of the work generated is memorable and talked about long after a campaign. But there is an area I see many companies falling short -- or staff members don't understand how to use it to their advantage. Of course, I'm talking about social media. I can really help energize marketing departments in this area, especially based on the reactions I've been getting at my other marketing workshops. If a company is still pushing print to 20 year olds and not tapping into the new world of social marketing because a) it’s too time-consuming, and b) there’s no value in it for them, we need to talk. Digest this for a moment: *Radio took 38 years to reach 50 million users *Television took 13 years to reach 50 million users *The Internet took four years to reach 50 million users *The iPod took three years to reach 50 million users *Facebook added 200 million users in less than a year *iPod application downloads hit one billion in less than nine months Source: Socialnomics by Erik Qualman (www.youtube.com/socialnomics09 Social Media is serious business. These firms only need to bring me in for one 90-minute session, and I guarantee that I will make this new world relevant to their business and their clients. I can show them how to stay relevant with their target audience in today's marketplace, low cost to no cost options, how to plug into the new wave of social networking and use it to their advantage. Reach me through Facebook, @bookpublish101, LinkedIn (Freelance Communications). Debbie Debbie Elicksen is a communications and Canada's Publishing Expert. She has authored nine books, including the bestselling Self-Publishing 101 (Self-Counsel Press) and has edited, ghosted, and project managed over 100 books. Elicksen walks people through the book publishing process through workshops, seminars, teleseminars, one-on-one counseling, and step-by-step materials: books, audio/video clips, blogs, and e-newsletter. Elicksen creatively inspires people to effectively and professionally communicate their message and painlessly improve their literacy skills by at least 20 percent. She is a member of the Canadian Association of Professional Speakers and Independent Publishing Association of Canada. Ability to: *Engage the audience and hold its attention *Adjust the presentation to be relevant to individual audiences *Work with PowerPoint *Adapt and carry through the message if the technology doesn't work for PowerPoint and other technological issues *Create effective handouts and workbook material These topics can be customized and tailored to fit your needs. These presentations are available in the format of keynotes, full- and half-day workshops/seminars, or longer training programs. Polishing Your Professionalism Through Communications *Writing proposals, internal memos, and preparing bids are an important part of many job descriptions. *One wrong keystroke in a technology code or one missed word in a memo could have serious implications. *Learn simple, easy, and clear steps to improve communications skills. Marketing Your Business/Book on a Shoestring Budget *Are you looking for free and innovative ways to market your book? *Discover how to plug into the new wave of social networking and use to your advantage. *Learn more traditional ways to market your book that lets you keep most of your wallet in tact. Harnessing the Fear of the Reluctant Writer *You are not alone; writing makes a lot of people nervous. *Learn where to start and how to take small steps to build stamina. *Find your literary strengths and improve upon your weaknesses. *Improve your reading and writing skills and elevate your confidence. Creating a Legacy: How to elevate your credibility through books *Find out what topic or angle you can use to distribute your message and expertise. *Discover how to leverage books into your business marketing. *Learn how to create a professional product that best reflects your message. Book Publishing 101 *Dispel the myths of book publishing. *Know how the book publishing industry works, what options there are, and how you can publish anyway. *Gain the tools you need to oversee the process from start to finish. *Learn how to get printing quotes and how to work with designers. Manuscripts Made Easy *Have an idea for a book, but don't know how to get started? *Learn how to outline your material, define the research, and put the project in action. *Break the manuscript into manageable pieces for paragraph and chapter development. BOOKS *Self-Publishing 101 (Self-Counsel Press) bestseller *Book Publishing 101 Workbook (Freelance Communications) *Book Publishing 101 Workbook Second Edition (Freelance Communications) *Book Publishing 101 Audio (Freelance Communications) *Inside the NHL Dream (Freelance Communications) *Positive Sports: Professional athletes and mentoring youth (Freelance Communications) *Creating a Legacy: The Calgary Booster Club *Future Prospects (Freelance Communications) *Loyalty, Intensity, and Passion (Freelance Communications) MEDIA APPEARANCES *The Vicki Gabereau Show *NHL Network *Motivation With a Purpose Radio *NBCSports.com *MSG Network *Check out my half hour interview on mwpradio.com/podcasts/Are You an Author in the making? Sign in to be able to view DebbieElicksen's guestbook and friends list!
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