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| Lars Hilse -- LarsHilse | member since 11/2006
313 hits
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| Have: | web design, crm, cms, intranet, know how, quality, website, homepage, presentation on the internet | |
Want: | customers, international contracting, cantacts, new webdesing inspirations |
| Title: | CEO |
| Home: | Bunsoh, Germany |
| Company: | Deutsche Webdesign |
| From: | , |
| Industry Category: | Internet | | Universities: | |
| Industries: | webdesign, web design, content managenment systems, cms, customer relationship management, crm, intranets, web based workflow optimization, | | Interests: | web design, open source, intranets, crm, cms, workflow optimization, process management, basel II, good food, sleeping long, working much, good cigars, good scotch and many many more ;), |
Overview
The success of all Lars Hilse associated brands results out of the unification of his profound knowledge about all things web related and the dedication and devotion of the specialists involved around him.
For three years now, our work has impacted the market with ingenious concepts, positioned our clients well ahead of their competition through high ranking search engine results, significantly increased the business our clients are generating off the web and clearly increased the visibility of the web.
While the diversity of capabilities we comprehend may seem impressive by itself, it is the intelligent combination which makes us stand out from the crowd.
These individual methods have granted us satisfied clients from small business owners and entrepreneurs to globally operating corporations and even politicians and government entities.
Capabilities
- Campaign planning
- Keyword analysis, to get clients on top positions for meaningful words
- Organic SEO, to make the clients web campaign rank highest on search engines
- Paid Inclusion/Pay Per Click (PI/PPC), when organic SEO is not feasible and the client has to the first search result
- Internationalization through SEO, to avoid translating the clients whole web project but putting out bait in several languages
- GEO Search Engine Positioning, to rank clients websites who’s services are regionally limited
- Strategic planning
- Planning and Implementation (also into existing BPs), for clients who want to get the most out of the data they hold about their customers
- Feasibility Studies, to determine which customer relationship strategy will be most effective
- Vendor Selection, to avoid unnecessary costs upon choosing the wrong system
- Case Definition, to sort out which data to assess and its worth
- Business Process Reengineering, integrating CRM into existing structures
- Employee Training
- Accessibility, to avoid excluding the disabled from E-Government
- Security & Privacy, to give citizens/users peace of mind
- Data Standardization/Interoperability, to enable exchange of data between different government entities
- Employee/Staff Training and Sensitizing, to adapt personnel to the new workflow
- Usability, to allow people of all gender, race, and demographic access to the E-Government platform
- Financing and Privatization, to make E-Government possible to cities and small communities
- Web Marketing, to raise visibility on foreign and domestic markets
- Affiliate Generation, to build up the clients decentralized sales force
- E-Commerce/Shopping Cart Solutions, to increase sales
- Internationalization, to diversify operational risk of domestic market behavior
Web Strategy
- Web Based Political Campaigning, to reach out to young voters
- Social Media Communication, to increase visibility on the only marketplace with 1.2 billion prospects
- Frontline Customer Care, to immediately interfere with inflammatory customer care issues
- Preemptive Online Reputation Management, to avoid negative publicity about a clients products or services going viral
- Online Reputation Management, to move negative publicity off the first pages on search engines or remove them totally
Website Performance Analysis
- Strategic Planning, to outline the data necessary for the clients success
- Structural Planning and Business Process integration, to integrate analysis tools into the customers web campaign (internal and external)
- Determining Which Intel to Focus Upon, to avoid information overkill
- Staff Training, to ensure the correct utilization and interpretation of the data assessed
- Advanced Website Design
- Web Usability/User Experience/User Interface
The knowledge Hilse has about the World Wide Web and the possibilities it holds derive from his lifelong passion and dedication towards this medium of communication.
However, what makes him so unique is the unification of the profound knowledge of the web with that he ascertained about customer care during his career in the German insurance market from 1999 to 2006.
Furthermore, he spends a lot of time analyzing and publishing about the
- sociological behavior of web users in context to the internet especially in terms of
- cultural,
- gender and
- demographic distinctions
when exposed to certain stimuli
- as well as the psychology of individuals when utilizing the web
The results of this combination of knowledge are imminent to the successful outcome of every web campaign, regardless if it is a simple etail/e-commerce solution, the planning and structuring of a complex online community or e-government portal.
Numerous of his outstanding successes were published in his case studies which were released late 2008 and some work experience is mentioned in his book ADDING THE “E” TO YOUR BUSINESS STRATEGY yet most of his most interesting work remains classified under NDA some of it even being covert.
While Hilse is talented in all the topics pointed out above his prime (…) is assembling remarkable teams of professionals.
Publications
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