BIO: Matthew is a 37-year-old Los Angeles based digital media executive, who believes the future of online search will replace traditional advertising and will involve social networking sites and interactive TV games. He helped expand Seattle based Loudeye Technologies into the Los Angeles region as General Manager and Director of Production. Spent nearly 7-years throughout the 90's with Boston based digital Film and Video Corporation Avid Technology, evangelizing digital non-linear Film & TV editing throughout Hollywood, China, Singapore, Korea, and Japan. Engineered acoustic drums in the late 80's for many music artists including: Madonna, U2, Sting, Metallica, Chick Corea. Toured the US, Europe and Canada in different bands after graduating high school a year early in the 80's.

Books make an erudite; I'm reading, read, or want to: Please...don't attempt to open this page unless you have broadband, I'm not kidding; I read slightly more than the average entrepreneur. My favorites today: 1) The Art of Possibility 2) Innovation and Entrepreneurship 3) Serious Play 4) Surely You're Joking, Mr. Feynman! 5) The Social Life of Information 6) Cultivating Communities of Practice 7) The Book of Learning and Forgetting.

I am the TV demographic ;-)

Intro: The patents have been filed, I've completed Graduate School: Now I am constructing the start up business which consists of three cross pollinating brands:

1) TV show
2) Interactive Internet Community
3) Wireless Game
This is a knowledge connection place, much like eBay meets Google, but in the spirit of game play. All brands transcend the traditional formulas of luck and/or memorizing trivia. Digital Squeeze connects savvy contestants with the power of the Internet revealing to the audience unprecedented results through team play.

Description for the "deep" academic crowd: The theory of this game agrees with Negroponte and Minsky [MIT]: "Intelligence is not the product of any singular mechanism, but comes from the managed interaction of a diverse variety of resourceful agents. They argued that such diversity is necessary because different tasks require fundamentally different mechanisms; this transforms psychology from a fruitless quest for a few "basic" principles into a search for mechanisms that a mind could use to manage the interaction of many diverse elements."

Description for the 'pitch' addicts: Teams play within a game of connection, bidding for knowledge utilizing the Internet or wireless. The first patent pending TV show where the audience pitches the questions and the contestants utilize the Internet to race each other and the clock to find the answers. It's not about trivia; it's all about connections! Description for Consumers: If ebay were to partner with a game of knowledge it would be called Digital Squeeze, and I'd be working with Meg Whitman. Does anyone have her e-mail? ;-) Description for those without Internet access: A game where you find stuff online for others in order to win cash and prizes along with a sense of helping everyone.

Description for entrepreneurs: This Los Angeles start up business is backed by two years of full time research and was part of my Action Research Project for my Master of Arts in Educational Technology at Pepperdine University, in Malibu. I graduated July 2003. Further Education: I'm intensely intrigued with MIT OpenCourseWare project, and Content Management Systems in general [like Midgard]. I desire to take MIT open courses this fall to really muckabout with their new system.

History & a bit of life trivia: Vinnie Colaiuta invited me over to his house to play dual drums with him in his garage studio in Van Nuys [1988]. Catch up: Vinnie is considered by most drummers to be the BEST drummer in the world. This was a musical 'high' but also cleared up any fantasies I might have had of playing as an LA studio musician! I continued to work for Vinnie, Jim Keltner, Jeff Porcaro, Ringo & others which includes nearly every one of my childhood drumming idols [with one exception; Neil Peart]. These 4-years tuning kits in studios all over LA, paid for my first college degree.

Technically ahead of the curve: I bought Pro Tools and Studio Vision Pro after reading a few articles saying how cool these digital home studio products were [1990]. The goal was to write my music hits at night after working during the day engineering video editing systems. In true constructivist learning, as Papert defines it, and a few phone calls to tech support, I quickly realized the $35K I just spent was for products that worked together in theory, but not reality. Opcode later hired me as a freelance spokesman/evangelist. Reflecting back; I was crazy enough to take an early technical/financial risk to prove what others were writing about. This approach actually taught me how I could finesse the software to produce music; painful but possible. This experience landed me a position with Avid Technology, right after IPO. Knowing film technology pays more than just knowing audio technology. But it's always great to know both. Yes, I took Computer Science as my foreign language requirement in College ;-) My Pacman high score = 3-keys.