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Visit my web site at www.mikekoenigs.com to learn more about me and how you can leverage my skills. You can also visit my latest startup, ww.rebyte.com.. It's a nifty new device that automatically backs up all of the data on your computers and makes it available remotely through any web browser (securely, of course). Drop me a line if you'd like to get a copy of my latest marketing brochure in PDF format. Here's a brief description of who I am and how I can help you:“If you’re seeking new ways to increase your leads and sales, improve the way you do business, you’ll benefit from innovative, “out of the box” thinking combined with the latest proven technology solutions. I promise you’ll receive guaranteed, measurable results. Don’t get left behind. As partners, we’ll get and stay ahead of your competitors.” Mike Koenigs combines strategic thinking, cutting-edge technology, software and marketing to solve business challenges. His expertise is centered on how to use the internet to generate profits, reduce expense and enhance customer relationships. Using his instructional abilities and innovative mind, he communicates and facilitates effectively with your entire organization. He knows what is possible when it comes to your e-business needs: what it costs, how long it takes, the resources that are necessary to make it work, and most importantly, how your business will benefit and measure results. Some of his most recent client projects include those for Carlson Companies, USFilter, Mazda, Citrix, Andersen Windows and Trane Corporation. They’ve utilized his skills as a facilitator, catalyst and strategist to listen to their needs, develop innovative solutions and implement the solutions with in-house or his handpicked pool of resources that he taps into on behalf of his clients. With over 15 years of success in this industry, Mike says, “I can tell clients when they're paying too much, when they're being misguided, and when they're right on track. I can also show them how to create brand new revenue streams for their business – by integrating proven, innovative technologies with sound strategic principles. I’ll present a clear vision to executives, engineers, salespeople and marketers in their language and on their terms. Before you take action, you need alignment from your team.” Prior to creating his independent consulting practice, Mike was co-founder and president of Digital Café, a nationally-recognized and award-winning interactive marketing agency, where he provided vision, strategy and implementation of new media projects with his extensive programming and marketing background. In 1998, he and his partner packaged and sold Digital Café to the billion-dollar advertising agency, Campbell Mithun, part of the publicly-traded Interpublic Group. Since 1985, Mike has developed and produced software and web related products for clients including Carlson Companies/Carlson Marketing Group, Ralston, General Mills, Dominos Pizza, Anderson Windows, Sony, Columbia Pictures, 20th Century Fox, US West, 3M and hundreds of small businesses and startups. Mike currently resides both in San Diego and New York with his wife and son. He enjoys surfing, classic videogames, independent filmmaking and plays the “didgeridoo”, a native Australian instrument. One of his proudest moments was opening night for an award-winning independent feature film, he co-executive produced that is currently in international festivals. Here are some past electronic marketing projects I've developed for a variety of customers:www.sanoviv.com This site utilizes a tremendously powerful “open source” content management system. My wife, Vivian Glyck, and I developed every element of this web site and content including: the downloadable brochure, all video, copy, design and campaigns. The site is generating tremendous traffic and response for the customer that is resulting in bookings. www.prolatus.com The video demonstrations of the products saved the company tens of thousands of dollars in travel expenses.
www.mikekoenigs.com/trane/trane.html Read the case study in my attached marketing brochure. Be sure to click "forward to friend" and send it to yourself. This campaign has been incredibly successful in generating interest in the “dealer channel” space for Trane.
www.mikekoenigs.com/tranees/index.html Continuing from last year’s success, this project was sent in 2003. It’s a Flash-based tool for generating customer sales through dealers.
www.rebyte.com A startup company that I’m a part-owner of. We’ve launched reByte on a shoestring budget using online promotion only. The company was profitable immediately and demand for the product is so high we can’t keep up with orders. There’s a viral “forward to friend” feature built-in to the site.
www.andersenwindows.com My previous company, Digital Café, was responsible for building this site several years ago. I'm currently on retainer to develop an updated strategy, layout and tools to help homeowners, contractors and new home buyers select new and replacement windows and doors with automated tools.
www.spa-md.com La Jolla's newest exclusive spa and high-tech dermatology solution. Look at it for organization and simplicity of information presentation. Highly search engine optimized, this site attracts a large volume of daily inquiries. www.youglowgirl.com This is part of the same company as Spa MD. I did everything on this site including graphics, design, the store and other material. www.faceresearch.com (a site made in "3 days" built to provide answers and responses for a Video News Release). Play the video link in the left-hand column to see how it's set up, works and the general content. Millions of people have seen this material. The site is built using a simple open-source content management system— even a non-technical user can edit content dynamically without knowing how to program. The combination of a video press release and the web site was seen by over 35 million viewers over a one-month period of time.
www.seductionofspirit.com a single-page site we used to generate traffic and increase attendance by more than 15% for Deepak Chopra's event, Seduction of Spirit in 2002. We assembled an affiliate network and generated business weeks before the program ran— making it profitable and successful. Before then, they had spent an inordinate amount of money on direct mail that performed poorly. www.secretoftheshadow.com/index-old.html a simple web site that is no longer accessible to the public and was greatly simplified since its release last spring. This was designed to generate interest in Debbie Ford’s latest book, “Secret of the Shadow”. We built a network of affiliates to draw interest and traffic to the site and ultimately to purchase the book. We provided an offer to get an autographed book plate for people who would buy the book and register online. You can preview pages of the book and watch of video of Debbie with Diane Sawyer. We generated thousands of visitors and increased the Amazon rating of the book from 4877 to 231 in two days. Debbie’s book also made it to the New York Times bestseller list. See the 2nd book by Debbie that broke new records for online book promotion. www.usfilter.com Although I wasn't responsible for the current site, I am responsible for the next release of their site, due in 2004. I facilitated a 4 month process with executives of the firm. USFilter is a 6 billion dollar international corporation. The new version of the site will be "solutions driven" and include tools and content that is focused on over 17 different customer types.
www.secretoftheshadow.com/7ways/presentation.html This is an electronic marketing campaign designed to increase the online database subscriptions for author Debbie Ford. Click the "forward to friend" feature to see how it works.
www.daymakermovement.com A very simple site, but it generates good traffic and the author has sold well over 100,000 copies of his book. My wife, Vivian, just helped this author get published. I developed this site, the graphics and we did much of the content too. It’s a tiny example of a functional project that “gets the job done.” Request my brochure for the results of a viral marketing program we implemented. www.mikekoenigs.com/toastmasters/ This is a “quick and dirty” project is included in this list because it’s fun and it works. I did for my wife’s Toastmaster club. The video was shot in an evening and edited the next day. It illustrates the effectiveness of web-based video. Using this tool has already increased the membership of the Toastmaster club virally. Members forward the piece to their friends. Testimonials from a few of my past clients:
"[Mike provided a] Street level example of e-marketing in action, via Tracer Summit User's Network. Even 6 months after the initial campaign where the Web Server email was broadcast, this asset is still working to generate tangible lead activity from a key account." Randy Amborn, Trane "Jim Ryan, Carlson Marketing Group's President and CEO, retained Elluminati to create its strategic ebusiness plan and to help us identify the best partners and technologies to succeed. Their powerful strategic vision and ability to get things done enabled us to provide our clients with cutting edge e-marketing services. Elluminati's expertise continues to have a profound influence on how we conduct our e-marketing campaigns for our key clients." Petro Tsarehradsky
"Mike has been a resource I've looked to many times over the past six years. Whether its actionable and creative work on a marketing optimization project, or helping sell and position a new program, Mike's input is always erudite and his results are measurable. Moreover, Mike understands that return on investment for sales and marketing projects is a number one priority." Chris Hoffmann, Client Partner Zamba Solutions
"Not that you don't already know this, but I wanted to tell you how outstanding it has been to get to know and work with Mike Koenigs. He has been a total asset and leader on the Toyota project. He made a huge contribution to the welfare of that client [Toyota] and helped continue our efforts to support an agency relationship with these people. His immediate and thorough follow up on behalf of this client is another demonstration of our expertise and commitment. He is the epitome of the ideal partner for our salespeople." Sally Miller, Carlson Marketing Group
"You amaze me. Youve completely changed the way I think of marketing. "Young turks" like you of this e-world have redefined how to get business doneyoure a marketing guru for our new digital age. I also enjoyed working with you; you've got an amazingly calm demeanor when things get tense. I suppose that can only come from experience--"you've been there." Clients follow your lead." Jeff Call, Focus & Execute
"Driven by Mike's flexibility and relentless work ethic (i.e. regularly working until 4:00am), our small software company was able to dramatically change the look and feel of our external marketing presence. With an entirely revamped website were confident that people can now make educated decisions regarding how our products and services can impact their business. With six product videos now electronically available on our website people can experience our software workflow in real time. By reducing the number software demonstrations and trials we significantly cut our overall cost of sales and immediately impacted our margins. For a small software company we loved the fact that Mike was willing to share his tools and techniques to create effective electronic marketing campaigns. And, his simple 10 Step process was easy to follow. Mikes impact was felt across our entire organization from the executive team all the way to support." Tom Stallings "It was amazing to watch--within 10 minutes of the first campaign being sent, we monitored one dealer who forwarded the message to a contact in South America. 5 minutes after that message was sent, that person forwarded the message to a colleague (this time in Spanish) who forwarded it to someone else 15 minutes later (again in Spanish). The power of electronic marketing is truly amazing. Well use this technology with every new product release in the future." Trane Senior Marketing Executive
"In the first four months working with Mike our weekly website traffic is up 20% and sales 21%. Bravo! Mike helped us select keywords and keywords phrases that people use every day. The four-month report showed that on the top search engines, we held the number one listing 312 times. Plus, we held an additional 494 listings on the first pages of the top search engines." Pete Bissonette, President
"Mike Koenigs has been a powerful force as a consultant in facilitating and leading Tires Plus' web-based strategy and evolution. Mike has an expansive range of knowledge in all aspects of web development as well as the interpersonal skills and sensitivity to engender excitement among an organization's employees without their feeling pushed or pressured. In addition, his well-balanced ego endears him to an organization's employees, as he is excellent at giving credit to others as opposed to claiming it for himself. Finally, Mike is well organized, with an excellent capability to capture the essence and details of any meeting, insuring the time is not wasted. I would heartily endorse Mike as a first rate consultant for any organization wishing to evolve to another level of technological sophistication!' Sincerely, Tom
Gegax,
CEO
and
bestselling
author
of
two
books "I'm a technologically challenged author who for the past sixteen years has depended on my publisher to market my seven books. Mike taught me the importance of marketing myself! He helped me create a website, selected keywords and phrases that people use every day to direct traffic to my site. Through weekly auto responders and the total reorganization of my data base I now have ten to fifteen free hours a week to work on new projects. Mike is the first person I call whenever I have a project I want to introduce. His enthusiasm and willingness to share new technologies, ideas, tools and techniques inspires me. I can also trust Mike to tell me the truth. He doesnt sugarcoat anything to make me believe it will be an immediate successinstead he has shown me how consistent, web based client interaction can multiply a customer base at an astounding rate. He also put all my press materials, video media clips, and photographs in downloadable form on my website so now I save the time and money of copying and sending copies to prospective clientsand clients get immediate feedback as to whether Im the right spokesperson for them. Mike has totally changed my thinking about internet marketing, hes increased my customer and reader base substantially and encouraged me to consider new downloadable projects Id never thought of before. Now Im not just an author-Im a business woman!"
Sheila Ellison, Author of 10 books
"Mike Koenigs has an amazing talent for making things happen. He is creative, artistic and practical all at the same time. His ideas work in the mainstream precisely because they are breakthrough and outside the " Debbie Ford, Author
"It takes a lot to give birth to a movement around the globe. When a community can be created with technology and a creative mind, that is truly magical. I could not imagine how long it would have taken to have an audience like the one that you created in a very short amount of time. I salute your ability and desire to help create a world that works. All the best as you live your life as a Daymaker." David Wagner, Author and founder of Juut Salons
M - Magical Marketing Messiah We LOVE working with you. We get to have FUN and get AMAZING RESULTS all at the same time. Arielle Ford and Brian Hilliard, Founders Sign in to be able to view mkoenigs's guestbook and friends list!
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