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Nov 05, 2004 1:34 am		re: re: re: The Indian Wireless Future
Ketanbhai Pandit		Bhavnik, and jitesh and vien have summarized most of wat could be said wrt wireless and revenues...but i wanted to consider the fact that we are nw talking of deploying WiMax, where as even wifi has nt kick started as expected...one major issue of contention happens to be billing...who is addressing that...billing has to addressed asap if Wimax/Wifi have to be a success story ...rather than jus a blip on the tech radar > bhavnik singh wrote: > hi jitesh >to further carry on the communication if we talk about reducing the mobile tariffs then u correctly pointed out that now we have almost reached the saturation point but if u critically analyse only the local mobile tarrifs are reduced, so this year if we further expect the reduction then we might see in the std & roaming mobile tariffs ...... > >secondly u pointed about value added services ...then there is no doubt that it will be the future revenue generator of revenues for mobile operators ..but how much time will it take to acuire that position no one knows .... > >if we look at the voice to data usage ratio in the world then then it lands some where to 80:20 & that too in the countries having mobile penetration of more than 50% ... > >japan is the only country which would experience the 50:50 usage of voice & data by the end of next year ( thanks to the implimentation of i-mode in 1999 by ntt docomo ) .... > >now for the success of value added services the proper defination of the user segment is very important ... now for example the mobile entertainment services like ringtones ,wall papers are specifically for young generation ... m commerce is mostly for house wives ... mobile financial services is for corporates ... > >we generally categorise wireless applications in to 5 domains : mobile messaging, monile entertainment , locatio n base services , m commerce , financial applications .. eac domain has a specified target segment & specified applications ..... > >it is very much important for the mobile operators to identify the demand in each segment & then launch applications .... vas is that segment in which the risk is very high & revenue assurance is vary less ... many operators in the world has already burnt their hands in it .. > >with regards >bhavnik >er_bhavnik@yahoo.com > >> Jitesh PG wrote: >> Hi.. >> >>Iam Jitesh, have been reading quite a bit on the wireless market in India. These are some of my thoughts on what lies ahead for the Indian wireless subscribers. >> >>I would agree with Bhavnik and Viren in their views. Definitely the Indian Consumer is very cost conscious and that is going to remain a fact for some time. With so many operators and cheaper mobile rates being offered every month, the end consumer has so many choices. >> >>But at the same time, this excitement may not continue for too long. Tariffs will become stagnant after some point. Also, with time, a growing section of the consumers will become more mature and will stop jumping from various schemes. This point is validated by the fact that some of the early mobile users are now not interested in shifting from one connection to another to gain a few Rupees. >> >>Another area is the Value Added Services. This segment is relatively new and not experimented whole-heartedly by the masses. Value added services, currently belongs to the urban metro users. With the rising wages, more people are going to join this segment(Estimated 2 years). Then the focus will shift from price-war to VAS-war. Also, there are not many mobile applications existing to harness the full potential of mobility. >> >>Just imagine the time when you would be able to order a pizza from Pizza Hut while u are at the traffic signal, and pick it up on your way home without even needing to wait for more than a minute. The time is not too far when there will be Last minute M-Commerce. Movie Theatres can sell the tickets at cheaper rate minutes before the show by flashing it to mobile phones. This would be beneficial for them instead of running the show half-empty. >> >>There is a lot of potential in M-Commerce. There are only 2 things stopping it now. Unavailability of such services and the market being not yet ready to consume such services. >> >>Definitely, the Indian wireless future holds a lot of promise.. Let us take it to the next level... >> >>Cheers >>Jitesh >> >> >> >>> bhavnik singh wrote: >>> hi viren >>>i m a student of symbiosis institute of telecom management ... well i have a different prospective regarding technology as a mojor driver in the indian telecommunication industry ...... >>> >>>as we all know that indian market is a hetrogenous kind of market where taste & style of living changes after every 100 kms ...... secondly indian consumers are very much cost sensitive......it is based on the fact that per capita income as well as telecom spending of individual in india is very less as compare to other countries .....the fact can be well supported by the example of relaince infocom bringing the scheme of 500 mobile, which resulted in the radical rise in teledensity in last 2 years... >>> >>>at present the war between mobile operator is not related to superiority of technology but with value for money ecah is passing to end customers.... >>> >>>so if the critical analysis of business proposition of any tecnology is made then we'll find that technology superiority is only a small driving factor for its success .... >>>no doubt wimax is the next technology which we would see but major hurdles in its implimentation are..... >>> >>>absence of globally recognised standard .. >>>scarcity of end user equipment at affordable prices ... >>>bandwidth regulation 'may be a hurdle'... >>>optimal demand of services provided by wimax... >>>local content as u have also mentioned ... >>>identification of end users for the tecnology ... >>> >>>& may be some more.... >>> >>>so at the end i'll say the along with the technology which generally comes under supplyside of particular market can't drive the market alone ..the operators have to take serious considerations of demand side of technologies & then impliment , & have full advantages >>> >>>with regards >>>bhavnik >>> >>> >>> >>>> Viren Popli wrote: >>>> Living in India I believe that the technology to watch for will be WiMax (if it lives up to what it promises to be). >>>> >>>>The ability to deliver Triple Play (TVoIP, VoIP and Internet Surfing) to large swathes of Indian households without digging up roads and laying expensive fibre will open immense opportunity and challenge existing business models (Cable Operators, Broadband providers, DTH and Mobile Operators). >>>> >>>>As regards availability of quality content which, I too believe, will be the single, most important driver of any new technology this is still some time away as the Mobile companies view content providers as "less than equals" and key decisions on content are driven not by quality, suitability or saleability but more by revenue share. >>>> >>>>Broadcasters on the other hand are past masters at dealing with pipe owners (read Cable Operators) and will continue to stay out of the market till The Cellphone operators dont offer better deals and show a willingness to work closely with the Broadcasters and content owners. >>>> >>>>Its a catch 22 which the consumer and industry watchers can only look at and hope for an early resolution. >>>> >>>>Hopefully >>>> >>>>Viren Private Reply to Ketanbhai Pandit (new win)

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