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Nov 29, 2004 10:02 am		Mobile Marketing... Interactive Branding
Howard Theriot		A story of interest from one of the Commpiled.com contributing writers... The Mobile Marketing Association (MMA) was set up to self regulate the emerging discipline of using mobile phones as a marketing media. At their inaugural breakfast briefing in London this week, some were asking the question; why has mobile marketing not been accepted as a legitimate marketing channel after four years of innovative and demonstrably successful campaigns? One of the reasons could be that it continues to be a technology driven product that is seen as an add-on rather than an integral part of the marketing mix. Read The Full Story... -- Kind regards, Howard L. Theriot Commpiled Network Leader Private Reply to Howard Theriot (new win)

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