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Wireless Data Services and Mobile Multimedia
344 hits
| Nov 29, 2004 11:39 pm |
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re: re: re: Mobile Marketing... Interactive Branding |
Viren Popli
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However, Howard, the ability to use the mobile to get more information regarding an advertisment/service/discount may be a better and more acceptable application (like the Red button bit for one way networks and print campaigns). Here it would be a pull message rather than a pushed one.
Viren
> Howard Theriot wrote:
> Personally, I would dread the day that companies using my SMS pennies to deliver advertising to me. Nevertheless, I thought it was an interesting article.
>
>Howard
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>> Paul Mitchell wrote:
>> I think also Howard that the phone (mobile or otherwise) is a very personal medium that people are going to resist becoming commercialized. We have all been jaded by the outpouring of spam email. Nobody wants to see the same thing happen on their mobile phone. I maintain an SMS text alert group through the UPOC network and I send out a message at the interval of every 7-10 days. Anymore I think would be intrusive and risk losing subscribers.
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>>Regards,
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>>Paul Mitchell
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>>> Howard Theriot wrote:
>>> A story of interest from one of the Commpiled.com contributing writers...
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>>>The Mobile Marketing Association (MMA) was set up to self regulate the emerging discipline of using mobile phones as a marketing media. At their inaugural breakfast briefing in London this week, some were asking the question; why has mobile marketing not been accepted as a legitimate marketing channel after four years of innovative and demonstrably successful campaigns? One of the reasons could be that it continues to be a technology driven product that is seen as an add-on rather than an integral part of the marketing mix.
>>> Private Reply to Viren Popli (new win) |
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