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Wireless Data Services and Mobile Multimedia
348 hits
| Nov 30, 2004 11:42 am |
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re: re: Mobile Marketing... Interactive Branding |
suresh narasimha
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Hi Rohit,Philippe,
Thanks for the post. I am sure you guys know what you are talking about. Way back in 1999 I delivered several such solutions in UK and finland and was part of a big hype. SMS pull based transactions from known content sources and push transaction from a telco will continue to be there with good user traction.
But my point was about "ads and marketing not about information". There were many solutions around information push and retrieval over last 5 years amd continue to happen. Infact recently my company delivered a solution in UK ( www.iwan2go.co.uk) which is more of search retrieve on any J2ME phone.
My suggestion was to "search for ads you want not info you want". There is a whole eco system behind it and a different business model. Needless to say it involves more than technology and idea. May be this is something MMA can look in to..
Thanks
suresh
ceo
www.telibrahma.com
>this is Rohit from India, i work with a company that is into mobile infotainment, we provide railway infomation services to subscribers on pull based SMS, this is just one of the applications that is curremntly running on pull bases SMS. Though we have tried the push SMS promotional method on test basis, the customers are still not very comfortable with the idea of such a personal form of promotions, but the pull services really has the fancy of most with amazing success.
>
>I guess it is just a matter of time when personalised mobile promotions will spread its wings and gain the acceptability of masses.
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>what would be your views on that...............
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>
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>> Philippe de Peralta wrote:
>>
>>hi all,
>>
>>my name is phiilppe, from the phiilppines,.That actually exists here in the philippines. On a small scale. But we have developed a system by where an individual may actuall ask for services , like looking in a directory and he would get back a fully profiled sms message, all details, sent back to him. And he can ask in in an un-syntaexed or ask using laymens terms, in comparison structured system that wold also have to implement a keyword search turning in all kinds of searches.We negated the need for such a system. It really has yet to be applied anywhere globally. Systems available are simples searches for information: where, when--and you get a simple s answer, Our way lets the advertiser have his brand seen, person requesting gets fully profiled answer, directions, ie: lawyer--needs information on case : sends in answer...within a few minutes...an answer will come flying back.....all the corect answers..not a flow of non sense that a normal "key" word search like internet, would produce.Or a house wife or painter would send ina REQUEST FOR BUILDIGN A STRUCTURE : askes measurements, paint types...etc...and it comes back...all proper information...
>>> suresh narasimha wrote:
>>> I agree with Viren too..
>>>Mobile makes it easy to get the required information. I would love to see alerts though convensional sources ( boards, print, media) and mobile enabling them to pull a specific information.
>>>I also see a great value for search based advertising, ( pick what ad you want to see for a criteria. Recently I was involved with delivery of an interesting content search based service in UK and I thought users can probably search for advertising...( Am I giving out too much of ideas here;-) Never the less I am sure my colleagues do talk to me if they are interested in such stuff;-)
>>>
>>>I think if we make the same mistake of identifying user needs and preferences based on the technology we are at a risk.
>>>
>>>regards
>>>suresh
>>>
>>>> Howard Theriot wrote:
>>>> Hmmm. Good point. Hadn't thought of it liek that.
>>>>
>>>>Howard
>>>>
>>>>> Viren Popli wrote:
>>>>> However, Howard, the ability to use the mobile to get more information regarding an advertisment/service/discount may be a better and more acceptable application (like the Red button bit for one way networks and print campaigns). Here it would be a pull message rather than a pushed one.
>>>>>
>>>>>Viren
>>>>>
>>>>>> Howard Theriot wrote:
>>>>>> Personally, I would dread the day that companies using my SMS pennies to deliver advertising to me. Nevertheless, I thought it was an interesting article.
>>>>>>
>>>>>>Howard
>>>>>>
>>>>>>> Paul Mitchell wrote:
>>>>>>> I think also Howard that the phone (mobile or otherwise) is a very personal medium that people are going to resist becoming commercialized. We have all been jaded by the outpouring of spam email. Nobody wants to see the same thing happen on their mobile phone. I maintain an SMS text alert group through the UPOC network and I send out a message at the interval of every 7-10 days. Anymore I think would be intrusive and risk losing subscribers.
>>>>>>>
>>>>>>>Regards,
>>>>>>>
>>>>>>>Paul Mitchell
>>>>>>>
>>>>>>>> Howard Theriot wrote:
>>>>>>>> A story of interest from one of the Commpiled.com contributing writers...
>>>>>>>>
>>>>>>>>The Mobile Marketing Association (MMA) was set up to self regulate the emerging discipline of using mobile phones as a marketing media. At their inaugural breakfast briefing in London this week, some were asking the question; why has mobile marketing not been accepted as a legitimate marketing channel after four years of innovative and demonstrably successful campaigns? One of the reasons could be that it continues to be a technology driven product that is seen as an add-on rather than an integral part of the marketing mix.
>>>>>>>> Private Reply to suresh narasimha (new win) |
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