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Wireless Data Services and Mobile Multimedia
360 hits
| Jan 10, 2005 10:52 am |
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Mobile Marketing-CRM |
awa
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Hi all
I am new to this network and have read through some of your postings. Broadcasting or Spamming (GAWD avoid that!), pull method better than push, invading of private space, and the list goes on.
My company Beepcast has been using the pull method which is an interactive button on ads. Initially, it took a long time to educate advertisers on the benefits of allowing consumers to text in for information rather than broadcast to them. By broadcasting, you may offend the receiver and may just kill the goodwill your brand has with the consumer. Dangerous. After over a year of constant education, things begin to look better. There is more acceptance of mobile marketing being adopted as part of the entire marketing plan.
Mobile marketing has got to start with changing the mindset of advertisers and consumers, not what you have to offer. I am speaking from experience and when the industry tips, it's going to be massive! Hang in there!
Cheers!
Kim Private Reply to awa (new win) |
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