|
|  |
Wireless Data Services and Mobile Multimedia
308 hits
| Jan 11, 2005 6:02 am |
|
re: re: re: Mobile Marketing-CRM |
Viren Popli
| |
The perspective to use is that there are more mobile users in India than there are land line users (and 10 times more than internet users). Also, these users are relatively new entrants so there are a larger percentage of new, higher end handsets than in larger markets than say China (percentage, not numbers). Mobile marketing is however still a very new concept in India with many advertisers being pretty much at the beginning of the learning curve.
Also, the size and scale of the market makes it difficult to provide area specific data to consumers and telephone numbering (which is circle specific and encompasses cities such as Mumbai and Delhi to several states in the north east) make life even more difficult.
Having said that, locally used interactive media (such as outdoor and radio) is easier to handle and provide to some extent local information.
But as I said earlier, we still have a looooong way to go and that is where the opportunity lies!
> Kim Teo wrote:
> Well, currently there is still a helluva lot of room for growth in India. The current mobile penetration in India is only at about 5%, roughly about 50 million mobile phone subscribers. This figure will definitely continue to grow to about 70 million by end of this year. In fact, the highest growth was between 2003 and 2004 where growth rate was 163%. It will stabilize around an average of 40% in the next 2 years. Whatever it is, you cannot ignore 50 million mobile subscribers!!!
>
>
>Kim
>
>> Shatrughan Yadav wrote:
>> what do you think about the scenerio of mobile marketing in India
>>please give your suggestions
>>shatru
>>
>>> Kim Teo wrote:
>>> Hi all
>>>
>>>I am new to this network and have read through some of your postings. Broadcasting or Spamming (GAWD avoid that!), pull method better than push, invading of private space, and the list goes on.
>>>
>>>My company Beepcast has been using the pull method which is an interactive button on ads. Initially, it took a long time to educate advertisers on the benefits of allowing consumers to text in for information rather than broadcast to them. By broadcasting, you may offend the receiver and may just kill the goodwill your brand has with the consumer. Dangerous. After over a year of constant education, things begin to look better. There is more acceptance of mobile marketing being adopted as part of the entire marketing plan.
>>>
>>>Mobile marketing has got to start with changing the mindset of advertisers and consumers, not what you have to offer. I am speaking from experience and when the industry tips, it's going to be massive! Hang in there!
>>>
>>>Cheers!
>>>
>>>Kim Private Reply to Viren Popli (new win) |
|
