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..:INDIA BUSINESS CLUB:.. [This Network is not currently active and cannot accept new posts] | | Topics
Building *The* Indian Knowledge Economy BrandViews: 429
Apr 26, 2005 4:15 am re: re: re: re: re: re: re: Building *The* Indian Knowledge Economy Brand

Abhinav Goyal
Bala, Others,

I am not sure of what is being discussed here anymore.

1. There are lots of problems to be solved in the world - I think everyone agrees to that.

2. There's money to be made while solving the problems - No disconnects there either. Some problems, some solutions at my blog at http://www.bloglines.com/blog/abhinavgoyal

3. Also, tougher the problem, more the money involved - Yup.

4. The whole point of Anita's note (I thought) was that if you are taking the trouble to communicate to an audience, do it in a way that the intended audience understands. Fair enough - basics, Communication 101. So far, so good.

5. Bala's response was that if you understand the communication, you are authorized to participate. This is fine by me too - the author is putting a message saying whoever understands, come back.

Somewhere after that, its got fuzzy - where did time, lack of time, et al come in and what does that have to do with solving the basic problem, i.e. "building a knowledge economy"?

Building a "brand" ain't good enough problem to me unless it is accompanied by work on building a sound knowledge economy itself. IMHO, Branding is passe. Also suggested by John Grant in "After Image".

Lets get back to the problem and solve it. :)

Cheers,
Abhinav

Private Reply to Abhinav Goyal (new win)





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