|
Your story
drives your business
A recent survey conducted by Portola Strategies
discovered that more than 80% of companies can not effectively communicate
what they do, how they are different and why you should care –
resulting in:
- Lost sales;
- Inability to recruit top employees and partners;
- Poor resource allocation;
- Erosion of shareholder value;
- Inability to attract capital;
- Confusion about the company's misson
and market position;
- Friction across the value-chain.
They can't tell a convincing story. Yet, corporate
positioning, competitive advantage, strategic direction – they are all
structured, understood and communicated in stories. How well those stories are crafted and delivered
impact every facet of your business.
SERVICES
|
Unique services attuned to the needs
of executive teams, Boards and marketing professionals
Architecture
of Identity
Integrated approach to creating concise, compelling and credible
representations of your company’s market positioning and story
– incorporating research, interviews, team sessions, and creation of marketecture graphics to visually represent
market and product strategies.
Sales
Presentation Development
Creation of customer-centric tools for driving sales and aligning your
sales force behind a single story.
Investor
Strategies
Creation of investor-centric tools for use in raising capital, IPO road
shows, earnings reports, Annual Reports, PPMs,
Red Herrings, Investor Relations, etc.
.
|
Attack Strategies
Ongoing development of tactics and strategies to
de-position and outmaneuver your competitors.
CEO Counsel
Objective, one-on-one counsel for effectively communicating with Boards
and enhancing your market visibility and industry reputation.
Leadership Strategies
Full suite of consulting services for establishing
leadership along the five business axes through which you establish and demonstrate market advantage:
- Market relevance
- Product superiority
- Ecosystem integration
- Management and culture
- Business
sustainability.
|
|
Why? Because, every day your story is being told
across the value chain by employees, customers, investors, partners,
regulators, journalists, and industry influencers alike. It's like your corporate DNA, influencing almost every
decision people make about your company and products.
It seems obvious. Yet, most organizations’
ability to define, understand and communicate their story -- internally and
externally -- is woefully under the bar.
>> How we help CEOs and
executive teams get a handle on their story
|
<![if !supportMisalignedColumns]>
<![endif]>
