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| Aug 15, 2005 2:23 pm |
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re: Press release tips from a journalist |
Denise O'Berry
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Jill --
These are all excellent notes about what to do and what not to do. Thank you for taking the time to share them with the members.
Interesting that you make this point -- "From the viewpoint of a publication, the purpose of a press release is NOT to sell."
I had a small business owner contact me a while back on a similar topic. She was all in a huff because the publication she sent her client's release to "had the audacity" to make changes. Um, yes, it's unusual for a publication to run a release verbatim. She just truly did not have a clue. (And yes, she was an advertiser with that publication so she thought she had special privileges.)
If any of you want to see the specifics of this issue, you can hop on over and read the blog post "If You Want Control -- Buy Advertising" at http://www.allbusiness.com/blog/JustForSmallBusiness/3357/000574.html
Best regards,
Denise O'Berry
Network LeaderPrivate Reply to Denise O'Berry (new win) |
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