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| Mar 24, 2007 9:48 pm |
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Trying for Small Biz Success on my Shoestring. |
Robert Harrington
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I am again launching another small or micro business, mainly because old retired guys like me are only allowed so many trips around the buffet table at the all-inclusive resorts and if I visit my English relatives one more time, well, I think they will soon move far away from London’s Heathrow Airport and I will be like the Tom Hanks character and be stuck in the airport with no ride.
Soo… I would like to pass on some of my ideas and methods to the group and ask if you have any success with variations on my ideas….and yes… please steal from me or share any of your successes with us.
I am launching an on-line Real Estate office called www.HarringtonHomes.ca
(The ca is for Canada)
My first marketing effort is called The Postman’s Walk or unaddressed admail.
I am printing up 2500 brochures, which are separated into piles of one hundred each and are delivered by your postman to your targeted neighborhoods.
I really like this and have used it before. No mailing list to buy, simply go to your post office website, click on business, go to household maps and accounts, click on the bigger map for the postal code or Zip code, then…and this is the real cool part, click on the Letter Carrier route maps.
You can easily isolate the neighborhoods and type of homes you want to market to, and it’s only 10cents a delivery.
TEN CENTS… and the post person will deliver it right into the mailbox, where, unlike flyer mail it gets noticed.
So $250.00 and targeted marketing material to the prospects mailbox, what a deal!
I will hopefully get this out next week.
Any other great shoestring marketing ideas out there?
It’s always fun to share.
Private Reply to Robert Harrington (new win) |
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