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| Sep 25, 2009 3:47 pm |
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re: re: re: Would you like to Join with Fellow Ryzers to Market your Business Globally i |
Kurt Schweitzer
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To me this opportunity is just another advertising medium, meaning that it needs to be evaluated like any other medium. Does it fit my target market? Will it be seen by the right people, at the right time, and the right number of times?
For my business it doesn't have the sort of reach I need. Yes, it will be seen multiple times by 100 people, but are they the right people for me?
I also wind up comparing it to some placemat advertising I'm doing. The placemats also only have spaces for 12 businesses, and those ads are around the periphery of information that the end user in primarily interested in. However, in the case of placemats I get 15,000 exposures for $189, which compares quite favorably to 100 exposures for $25. 79 exposures per dollar vs. 4 per dollar.
My business depends more on breadth than depth of exposure. Getting my message in front of more eyeballs is more important than repeated exposure to a limited number of people. While this opportunity is a good one, it's not appropriate for my business.
Kurt Schweitzer
Urban Village ScootersPrivate Reply to Kurt Schweitzer (new win) |
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