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| Sep 25, 2009 7:06 pm |
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re: Re: Would you like to Join with Fellow Ryzers to Market your Business Globally i |
Kurt Schweitzer
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Teddy,
I've found that placemats in restaurants located close to my shop work well for brand awareness. Trying to put a coupon in one, on the other hand, is rather useless. People just aren't interested in ruining a nice, neat place setting.
Cost, as mentioned above, is 15,000 for $189. That's about six to nine months worth of exposure in the restaurants I've been working with.
I think it's good to get a corner spot - it sort of makes you an "anchor tenant". It's also more likely to be visible even when dishes are sitting on top.
Also, be persuasive rather than informative. An eye-grabbing graphic and headline, your business name, and address and phone number is about all you want. Maybe an easy-to-remember offer (which, if it's unique, will also help you track the ad).
Note that your printing options will probably be limited. My placemats have all been one color plus a spot color, with the colors chosen by the printer or the restaurant owner.
I know they are working because I've had people mention seeing them to me. I haven't put any unique offers on them to track them.
Kurt Schweitzer
Urban Village ScootersPrivate Reply to Kurt Schweitzer (new win) |
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