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Sales technique of the week

Oct 25, 2002 12:43 am

Sales technique of the week

Avi Frier

I run a web/graphic design and marketing company.

I went to Office Max and bought a pack of inkjet iron-ons. When I go to meet with a big potential client, I make sure to leave their office with something containing their company logo (or I get it from their web site if they have one).

We iron their logo onto the left chest of a white shirt (we use a shirt made from t-shirt type material, but with a collar like a polo shirt). We iron our company logo onto the sleeve.

Shortly after our meeting, the client receives a package by mail with a simple note attached:

"We would give the shirt off our backs for the chance to design your web site" (or for the chance to do whatever it is we are proposing).

The client becomes instant putty in your hands!

Avi Frier
Director of Marketing
VisionBurst, Inc.
http://www.visionburst.com/

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