The business objective of an advertiser supported company is to sell advertising at the highest possible rate. The requirement for this is to provide advertisers with the best demographic mix for their particular business.

Think about what Google will know about users of its free wireless service, both inherently and based on user activity. This is where Google will have a very refined set of demographical information, which in turn will be highly valued by specific advertisers. This demographic information will be valuable during a short time window, but during that window an ad based on that will have a high success rate.

Ad overload will not be an issue. During lunch time, for example, a very limited number of restaurants in or near Google's wireless footprint will want to advertise. At quitting time, restaurants and bars in the area will be prime buyers of ads. If the users are Google regulars, they might be identified as out of town visitors to Silicon Valley and targets for taxi company ads.

The point is, this ad space will be high priced, sold in very specific time slots, and extremely effective for the advertisers. It will not be of value as just another Web ad venue.

Private Reply to Ken Hilving (new win)