In my experience, most MLM training is
lacking in specificity and practical results.
In other words, there's no shortage of MLM
training that's designed to tell you all the ways you can promote your
business. Or all the ways you can meet strangers. Or all the ways you can
approach friends and family.
And if you want tips and tricks on how to
advertise your business online and in the community for little money...there's
lots of that stuff available, too.
But, it seems that no one wants to put their
head on the chopping block and say, "Here's what you need to do in
order to enroll someone in the next 24 hours." Everyone seems focused
on the mamby-pamby training that teaches you to create better business
cards....do better breakfast meetings....or (snicker) how to design a business
flyer that fits on the Tootsie Rolls that you're handing out at Halloween. (I
swear to God I'm not making this up.)
So, here it is: if someone asked me EXACTLY
what they needed to enroll someone in the next 24 hours, here's what I'd tell
them:
- A list of qualified prospects who are
looking for a home business (available from any reputable lead broker.
This is thinking like a merchant, not like a consumer...)
- A benefit-driven presentation that
covers the company, the product, the money and the opportunity. (preferably
one that don't have to do yourself which allows you to leverage someone
else's time for YOUR profit.)
- A follow-up Q&A session to help
them make a decision NOW.
And, of course any one of those items can be
detailed to the nth degree. (I hear some of you saying, But, what if I
don't have money for leads? Or Yes, but HOW do I answer their questions
after the presentation...? That's fodder for another conversation.
But, at the end of the day, this business all
boils down to:
- How many prospects did you speak with?
- How many agreed to look at your business?
- How many actually looked?
- How many did you follow-up with after the
presentation?
- How many enrolled?
Obviously no one can guarantee your results.
You might be stupid. Or lazy. Or inflexible. Or a procrastinator.
But, then again, if you're coachable and
trainable and willing to master a few transitional phrases (learning WHAT to
say, HOW to say it and WHEN to say it)...well, there's no reason in the world
that you can't enroll someone in your home business anytime you want to.
Tony Rush
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