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MaxxMLM -- Advanced Network Marketing For Pros...
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| Dec 21, 2004 11:39 pm |
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How to stay in business-- By Len Johnson |
Larry Parsons
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How To Stay In Business - by Len Johnson
One of the most sad comments I get when coaching people new to my network business comes when we discuss who are we going to call and introduce this exciting business to. "But Len" they say, "everyone I can think of, has been in programs with me that are no
longer in business and they blame me for talking them into joining."
Loss of credibility is a horrible situation to deal with. It's personal and it hurts. When networkers find themselves dealing with lack of trust from their business associates it is like beginning their career all over again. While sponsors are not entirely responsible for the
predicament, the person they enrolled must share part of the blame, but most people don't want to share the poor past decision activity. They would rather think of it as being sold a bad deal.
Credibility is the most sacred part of a persons business personality. Maintaining a good reputation in the business community with your peers is critical if you are to last in this industry. That means taking time to think before we join a program, doing some due diligence no matter how good the deal sounds. It's time to learn how to read ads and look for reality based facts. It's time that we learn how to understand marketing programs. It's time to learn about industry statistics.
Due Diligence is putting aside emotion, asking good questions of the person who is introducing the program to you. How long has the company been in business? How long has the sponsor been in the program? Is it a sales style or networking program? What are the chances of this company lasting according to industry statistics?
Most important is, asking yourself good questions. The very first question to ask yourself is: What is my part? What do they want me to do, why do they need me? There must be something that you are required to contribute or there would be no reason to enroll you.
Is it money, people, advertising dollars, am I to be a sales person?
Is it my enrollment cost, are they looking for monthly auto-ship product payments from my credit card? How many people will I need to enroll to make the money I want? This one is important - Can My People Make Money? Can the average person earn good
money?
Once you have the answers only then can you make a determination if the program is a career opportunity or a crap shoot for you and the people you enroll. It's those kind of determinations that make or break your credibility. It is your choice to stay in business and
that choice in made before you join the company.
To remain trustworthy your people must make money. If you can't deliver the promise your credibility is at risk. If the company goes out of business (90% of new ones do in about the first year) what do your people have to look forward to?
If a networker is not willing to make sure an opportunity is solid and will be around for the long haul, if they jump in a program too quickly because it sounds good, if they enroll people based on the emotional greed found so often today they are setting themselves up in for a career killing loss of credibility. If your job is only to sell a program and your people are left to their own resources you have a credibility risk going in.
Learn to read ads, ask good questions and your career can last for as long as you want it to.
Len Johnson is friend and my sponors in a successfull network program.
Larry Parsons
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