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Dec 22, 2004 7:48 pm re: How to stay in business-- By Len Johnson
Aaron Audet: solid system = success
Great post Larry! You've nailed it. I'd like to add my own thoughts as well. Whenever you come across something you think sounds exciting you need to ask yourself a few key questions.

Network Marketing is a powerful industry that with the right company and System can give you the financial freedom you and the people you share it with deserve. You may just need to slow down and get some education before selecting a real network marketing business that you can build a network of compounding consumption with, using honesty and integrity, that will give you recurring cashflow for many years.

If you aren't familiar with the industry then http://www.visiongroup.eu.com/brilliantcompensate/ is a good starting point in your education. If you do decide that network marketing is the right industry for you then here's a short list of some things to look for:

1) What are the company policies? Are they stringent and follow the laws of the countries and states/provinces or are they really loose? Loose policies could mean attack from government regulators resulting in the closure of the company.

2) How professional/educational is their website? Does it give all the information people need to make an informed decision about what they offer in a clear and simple way and do I receive my own replicated website without additional running costs? If the compensation plan is buried out of easy sight then be sure to find it...there's usually a very good reason why it isn't in plain view.

3) What is the business experience of the company founders; do they know how to run a successful long-term business?

4) What are their financial resources? Do they have the funding/cash flow to pay the bills and compensation to us distributors for the long term?

5) What kind of compensation plan do they use? Will many people be able to make a good long-term residual income or is it designed around the "heavy hitter"? I personally would only work with a binary compensation plan because of it's simplicity, team-work building benefits, synergy , greater potential for success for anyone even someone already busy with Life not to mention the power of unlimited depth and many other benefits. Some would disagree, there are those who prefer to have to build many legs [great for "heavy hitters"] but recruits can make some money off having just one leg [which you can't in a binary] to aid in retention which can be useful since the likihood of many earning is greatly reduced. [Keep in mind that this is only my own opinion based on personal experience and knowledge of the industry, do your own thorough due diligence so you understand all the advantages/disadvantages of both types of systems].

The compensation plan must also be simple, straightforward, and easily duplicatable. It must provide incentives for the part-time beginner as well as the seasoned "big hitter". And, last but not least, it must have the possibility of showing results fast so that the new person will be encouraged to continue to build his business with enthusiasm.

6) What do I have to do to get paid and how many hours/day will it take of my valuable time. If it's too difficult then maybe a few die-hards might keep jumping through all the hoops but most people sure won't. Read the fine print. -Look for a program that will naturally fit your personal habits. Be really careful here, many companies have little hidden traps in their policies and procedures.

7) How difficult is it to enroll someone who is far away from me? Some companies make it quite difficult to utilize the power of the Internet and people you may know long distance.

8) How many levels deep do they pay? If a network marketing company pays less than 7 levels deep then I wouldn't waste my time, it doesn't offer enough power through duplication.

9) What is Member support like? Things don't always run right, auto-responders, etc have their uses but you don’t want a canned response when you have a serious problem.

10) The company must be past the risk stage and well into growth and momentum stage. Once a company reaches $3 to $4 million in monthly sales, it will reach a point of critical mass, where people around the company begin to hear of its success and will be strongly compelled to participate. This will start the phase of explosive growth.

11) What kind and number of products do they have which will be the lifeblood of my business? - Are they residual oriented products that a lot of people want every month on a regular basis or a one-time sale forcing everyone to continually keep looking for new customers? The products must have a wide appeal, be of excellent quality and show measurable results. They have to SIZZLE and be able to back it up with RESULTS.

12) What is the quality of the products and are they competitively priced?

13) Is it affordable enough so most people can participate? Re-direction of current spending is best.

14) Is it convenient and simple enough to fit into many people’s lifestyles?

15) Once I build a consumer network does the compensation plan allow me total time freedom to enjoy it or are there requirements that will punish me if I decide to enjoy the fruits of my labor and pursue other interests?

16) BIG question here: What kind of System is in place to aid me in building my business? Without a strong system, how can my team and I effectively duplicate our efforts?

17) You fill in your own personal criteria.

The main thing is to do your due diligence, I'm appalled by how many people jump into "opportunities" with little more research than asking "what does it cost to join" and "how much money can I make?" Network marketing is a business, plain and simple, don't be mislead by promises of easy riches with little effort, it is going to take persistent, consistent effort that with the right company with the right products at the right time utilizing the guidance of a successful mentor and/or system that will provide you incredible long-term rewards unlike almost any other business.

I wish you massive success!

Sincerely,
Aaron

P.S. I'm writing a short training guide [5-parts so far] for people inexperienced/unsuccessful with networking that may be helpful. Always check with your upline mentor before putting anything I suggest into use of course. Let me know by PM if you'd like to read it.



> Larry Parsons wrote:
>
>How To Stay In Business - by Len Johnson
>One of the most sad comments I get when coaching people new to my network business comes when we discuss who are we going to call and introduce this exciting business to. "But Len" they say, "everyone I can think of, has been in programs with me that are no
>longer in business and they blame me for talking them into joining."
>
>Loss of credibility is a horrible situation to deal with. It's personal and it hurts. When networkers find themselves dealing with lack of trust from their business associates it is like beginning their career all over again. While sponsors are not entirely responsible for the
>predicament, the person they enrolled must share part of the blame, but most people don't want to share the poor past decision activity. They would rather think of it as being sold a bad deal.
>
>Credibility is the most sacred part of a persons business personality. Maintaining a good reputation in the business community with your peers is critical if you are to last in this industry. That means taking time to think before we join a program, doing some due diligence no matter how good the deal sounds. It's time to learn how to read ads and look for reality based facts. It's time that we learn how to understand marketing programs. It's time to learn about industry statistics.
>
>Due Diligence is putting aside emotion, asking good questions of the person who is introducing the program to you. How long has the company been in business? How long has the sponsor been in the program? Is it a sales style or networking program? What are the chances of this company lasting according to industry statistics?
>
>Most important is, asking yourself good questions. The very first question to ask yourself is: What is my part? What do they want me to do, why do they need me? There must be something that you are required to contribute or there would be no reason to enroll you.
>Is it money, people, advertising dollars, am I to be a sales person?
>
>Is it my enrollment cost, are they looking for monthly auto-ship product payments from my credit card? How many people will I need to enroll to make the money I want? This one is important - Can My People Make Money? Can the average person earn good
>money?
>
>Once you have the answers only then can you make a determination if the program is a career opportunity or a crap shoot for you and the people you enroll. It's those kind of determinations that make or break your credibility. It is your choice to stay in business and
>that choice in made before you join the company.
>
>To remain trustworthy your people must make money. If you can't deliver the promise your credibility is at risk. If the company goes out of business (90% of new ones do in about the first year) what do your people have to look forward to?
>
>If a networker is not willing to make sure an opportunity is solid and will be around for the long haul, if they jump in a program too quickly because it sounds good, if they enroll people based on the emotional greed found so often today they are setting themselves up in for a career killing loss of credibility. If your job is only to sell a program and your people are left to their own resources you have a credibility risk going in.
>
>Learn to read ads, ask good questions and your career can last for as long as you want it to.
>Len Johnson is friend and my sponors in a successfull network program.
>Larry Parsons
>
>
>

Private Reply to Aaron Audet: solid system = success (new win)



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