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| Jan 07, 2005 3:02 am |
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Why should you use postcards to promote your business? |
Bob Tyndall
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I thought this was a good follow up
Have you priced display advertising or Yellow Pages listings? They can add
up to big money in a hurry, can't they? What's worse: if you decide to
spend your hard-earned cash on them, there's no guarantee that you'll get
any response.
Think of it: You could spend hundreds and hundreds of dollars on a nice
newspaper ad and not hear from a soul. Or maybe you'll just hear from
people trying to sell advertising in their publications.
These salespeople will tell you that it pays to advertise—that you must
spend money to make money—but you've just spent a big chunk of your money
on that newspaper ad and have nothing to show for it. Since you're not
eager to sink even more money into advertising, and since promotion is
vital, even for the smallest of businesses, what can you do?
The Top 10 Advantages of Using Postcards
1. Postcard marketing is affordable, even for the smallest of businesses.
2. When you're marketing with postcards, your competition doesn't know it.
But they'll sure know it if you're advertising in the newspaper!
3. It's easy to track your results. Your card can tell recipients to bring
the card into your store for a special discount. Or it can ask them to use
a special ordering code when purchasing from your website.
4. Postcards are versatile. In a single mailing, you can seek business from
prospective customers, and solicit repeat business from existing customers.
Better yet, a postcard isn't just something to send through the mail. You
can use postcards as oversized business cards, hang tags for your products
and mini-information sheets.
5. Your postcards can "brand" you and your business in ways that most
marketing materials cannot. If you start and stick to a regular postcard
mailing program, you and your business will gain quite a reputation,
perhaps even a little notoriety.
6. Testing an offer with postcards is easy. Just send your card to a small
group of people and see how many of them respond. If you're satisfied with
the results, then roll out a bigger mailing!
7. Postcards don't waste people's time—they don't even have to open an
envelope to read your message.
8. Postcards don't take up a lot of space. Your customers can carry them in
their pockets, or carry them in their pocketbooks, for that matter. Hey,
some of them might even create a postcard display on their refrigerator
door!
9. Postcards are inexpensive to print.
10. Postcards are easy to redeem. If you're asking your customers to bring
your postcard into your store for a special discount, all they have to do
is show up with the card. Or you could include a special tracking code with
each card mailing. Just ask recipients to enter that code into the order
form on your website, or give it to the operator when they place a
telephone order. The idea behind "Bring this card for a discount!" or "Use
this code and get an additional 10% off on your order!" is to give people
an incentive to do business with you.
Bob Tyndall
http://bobsjava.encorecoffee.com
Private Reply to Bob Tyndall (new win) |
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