Yvette Bergeron Triple Clicks, Pedl'rs Kit., T/E Ntwrk | | There is an old saying...
"You can lead a horse to water but you can't make him drink."
That saying always bothered me. Why can't you make
him drink?
You can't MAKE him drink if he does not WANT to.
At that point you have two choices:
1) Help the horse WANT to drink, or
2) Find a different horse.
A third option that many marketers seem eager to try
is to offer the horse something else to drink. You
don't want water? How about milk or apple juice?
That's completely absurd to me! There's little selling
involved in that approach, and it creates confusion
for the potential buyer.
"SELLUCATION"
People today are becoming much more savvy to sales
tricks of the trade. They are immune to most tactics
and are even completely put off at the first sign
of hype or high pressured sales.
In today's market, people LIKE to buy (power of choice),
but people do NOT want to be "sold" by someone else.
Only by selling themselves on the decision have they
retained the power of choice.
Any business worthy of your attention will first
explain the direct benefits to you well before asking
you to plop down your hard earned cash.
For example, Traffic Hoopla is "targeted" to a group of
people who are already looking for a way to increase
traffic to their site. It does not "sell" anything...
and doesn't have to. The prospects sell themselves
after having the benefits explained to them.
That is "SELLUCATION"... selling with education.
I have said previously that it is not WHAT you sell,
but HOW you sell it.
The key here is "tell"... don't "sell".
Look again at the main Traffic Hoopla site...
http://traffichoopla.com/cgi-bin/ref.cgi/57023/
Its NOT a sales pitch. The site is designed to simply
inform the reader on how to increase traffic... and
it works!
That's all for today. I realize this was long, but it
is crucial to understand these principles in order to
avoid making the common mistakes that lead to failure
in TE marketing.
To YOUR Success,
George VanderLoop
"Making Your TE Marketing Profitable"
http://teprofits.com/r/bestline/TrafficReport.php
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> http://teprofits.com/r/bestline/order.php
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