Even today social media remains a mystery to most marketers.
In the minds of most retailers and marketing executives, social media consists of teens messaging on Facebook, sharing pics on Flickr, writing in their blogs or tweeting all their doings on Twitter....
Thanks, Larry. I will check out the link tomorrow. Definitely worth reading. It really is amazing how many people do not get (or tap into) the power of social media. It has done great things for my custom products business, and I am anticipating even greater things for the nonprofit organization I just started.
