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| | Post New Topic | | Questions about Marketing and Advertising metric trends | Views: 102 | | Jun 09, 2009 7:28 pm | | Questions about Marketing and Advertising metric trends | # | 
Nicholas Wood | | As a recent graduate in advertising and marketing, research has led me to some questions about marketing. I would really appreciate any knowledge you are willing to impart.
Thank You,
Nicholas M. Wood
Questions:
1) What is more measurable, direct response or traditional awareness based marketing communications?
2) Is the trend going toward more metrics marketing versus art (awareness) communications?
3) Do you think that marketing based on metrics is simply a fad or is the trend shifting from art to metrics based marketing?
4) Do marketing efforts based on metrics or art have a higher ROI?
5) Is it common for marketing programs that are not metrics driven to fall victim to budget cutbacks?
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