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| | Post New Topic | | Tech Based Marketing Overview (5 Wk Course) | Views: 117 | | Sep 15, 2009 11:59 pm | | Tech Based Marketing Overview (5 Wk Course) | # | 
T.E.A.M. Mom! | |
Welcome. Thanks for taking up my invitation. The next few days will
be rather exciting. We'll be going through several ways how to use
technology to help make more of your marketing efforts and improve
your productivity.
A few days ago, I was listening to a recorded call between Perry
Marshall and John Paul Mendocha and they talked about how flashy
audio or website candy is not going to land you sales and make you
all the money. You know what? They're right. Ok stay with me a
minute. This is not a bait and switch thing. I AM going to show you
the technologies many successful marketers have used to improve
their business.
The point I'm trying to make is, technology should not be viewed as
the silver bullet for your business. It will not automatically
transform your traffic or sales overnight - no matter what software
sellers tell you - trust me, I've tried many of them and spent a
lot of money on very expensive software. It is a combination of
smart marketing and... work. You don't seriously think you can make
your millions by pushing buttons do you?
The ultimate technology is your brain. Nothing has ever been built
that can work the way the human brain can. You probably heard the
term garbage in garbage out. That is how you should view technology
when you want to use it for your marketing. You are the catalyst.
You make it happen but you don't have to break your back making it
happen because you can use technology to help you but you need to
input intelligent thought (which you're perfectly capable of) into
a piece of software before it can help you bring in results.
So, it's not about using high tech eye candy and hoping for the
best. I personally know a few people who've done very well online
without using any fancy technology on their main websites but they
do use at least one of the methods I'll be showing you to make
their business better.
Alright, enough talk, let's go over what we'll cover the next few
days.
Day 1 - Nothing Like Show And Tell
Day 2 - Let Them Hear You
Day 3 - Autoresponder Does NOT Equal Autobot
Day 4 - Conducting Live Presentations
Day 5 - Testing & Tracking
I hope you'll find something of use in this course and if you do,
remember to apply it. That is what makes things happen.
And finally, here are the download links to your bonus reports
Trackback Explained
http://www.techbasedmarketing.com/freebies/trackback_explained.pdf
RSS Basics
http://www.techbasedmarketing.com/freebies/RSSBasics.pdf
My Secret Blog. I also love to hear your views, don't forget to
leave comments :-)
http://www.TechBasedMarketing.com/blog
p/s: Just to make things clear, this course will highlight things
that other people have done successfully. It's by no means a
promise you'll make money with these techniques. Only you can make
that promise to yourself.
Lynette Chandler
Your Technology Advisor
-----------------------------------
MarketingRightCom
PO Box 542, Havelock, NC 28532, USA
Support: http://www.TechBasedSupport.com
lynettechandler@techbasedmarketing.com
Private Reply to T.E.A.M. Mom! | | Sep 22, 2009 4:49 am | | Tech Based Marketing - Day 1 | # |
T.E.A.M. Mom! | |
[TBM] Day 1 - Nothing Like Show And Tell
Video (and audio - we'll get to that tomorrow) online has come of
age. Due to increase in broadband adoption throughout the world,
people are demanding more and more rich media content. What does
this mean to you?
Top marketers who use video testimonials or presentations on their
sales pages have seen over again increase in conversion compared to
the non-video pages. That itself should be reason enough but video
can be so much more effectively used especially valuable if you're
selling physical goods. Why? Imagine having your very own mini show
about your products? Your very own home shopping network where you
demonstrate the power, ease function of your product.
How many times have you watched one of those late night
infomercials or shopping networks and be convinced of the product
because you saw them using it? Now you can do the same thing. Look,
which do you think people would believe more? A few paragraphs and
a photo of the latest state of the art vacuum cleaner or a video
demonstration of someone vacuuming broken glass off the floor and
then walk barefoot over the spot?
Lately, there's also another type of video emerging online and it's
quite popular with visitors too. It's called screen casting. I'm
sure you've seen this. Basically, you're capturing everything on
your desktop as you perform actions like using as software or
visiting a website. It's almost like having someone video taping
you over your shoulder as you work on your computer.
This kind of video has been proven to be quite an effective
teaching tool. It's great to teach people how to navigate your
website, how to use a software or just learn how to complete a task
on their computer. I've personally found videos to help reduce
support or help requests.
For more about what to use to put video on your website
http://www.techbasedmarketing.com/t/t.php?id=129
Till tomorrow, Lynette Chandler
Technology Advisor
-----------------------------------
MarketingRightCom
PO Box 542, Havelock, NC 28532, USA
Support: http://www.TechBasedSupport.com
Private Reply to T.E.A.M. Mom! | | Oct 06, 2009 11:11 am | | Tech Based Marketing - Day 2 | # |
T.E.A.M. Mom! | |
[TBM] Day 2 - Let Them Hear You
We're not talking about cheesy midi music or irritating flying
sounds and beeps. Like video, the broadband revolution is bringing
CD quality music, radio, audio presentations and more to a large
number of people. What's more, people like audio because now with
these slick MP3 players and iPods, they can carry Internet content
with them wherever they go and free them from being 'bound' to
their computers.
Audio has also known to increase conversion rates,
it's much easier to record than video and most audio services can
record from the telephone and put it online instantly. How easy can
it get? Plus everyone has a telephone. Audio testimonials are great
way to convince people who are thinking of buying at your website
that satisfied customers are not some text and name you made up but
a live real person they can listen to and hear all the raw
emotions. They also make you, the people behind the business come
to life and help assure people they aren't sending their credit
card number into some black hole.
There are simply loads of audio services and software options you
can use to put audio on your website and it all depends what you're
looking for. If you want easy totally hands free solutions or don't
want to mess with technicalities then hosted services like
InstantAudio.com work out best
http://www.techbasedmarketing.com/t/t.php?id=125
If you're the more technologically adventurous, there are software
you can use where you record from your desktop or your web server.
There are a lot out there and I've researched many of them in depth
considering ease of use and value. The one I recommend most is MP3
SoundStream, http://www.techbasedmarketing.com/t/t.php?id=126
Just remember, if you're hosting your own audio, every time someone
clicks to listen to your audio they are using up bandwidth. So make
sure your hosting account has enough bandwidth to cater for the
audio plays and regular traffic.
The nice thing about audio is, it's not limited to your website.
Like video, you can create audio newsletters or with this new craze
called podcasting, you can even create your own 'radio' show. There
are already people who use their show with podcasts to promote
affiliate products and having great results. Here's a page for you
to learn more about podcasting
http://www.techbasedmarketing.com/t/t.php?id=27
Take care, Lynette Chandler
Your Technology Advisor
-----------------------------------
MarketingRightCom
PO Box 542, Havelock, NC 28532, USA
Support: http://www.TechBasedSupport.com
Private Reply to T.E.A.M. Mom! | | Oct 14, 2009 1:18 pm | | Tech Based Marketing - Day 3 | # |
T.E.A.M. Mom! | |
[TBM] Day 3 - Autoresponder Does NOT Equal Autobot
What are they? If you're already using autoresponders, good for
you. But if you're a totally new to this, like the name suggests,
it is a system that will 'respond' when someone emails it. There
are two types of autoresponders, sequential and basic.
Most web hosting services come with a basic autoresponder feature
and these will only perform one action. If you send an email to the
system, it will reply with an email that you prepared earlier. It
has it's uses but for effective marketing the sequential
autoresponder is the one we want and should be every marketer's
best friend.
The sequential autoresponder is better because it's somewhat
'intelligent' - no it cannot think for us but it makes our job a
LOT easier. You've probably heard this before that you need an
average of 7 encounters with a prospect before they buy from you.
In the old days, you'd be sitting by the phone or have your sales
staff sit by the phone with a list of people who responded to you
before and call up everyone of them to follow up but, that is a lot
of work.
This is where the autoresponder comes in. All you need to do is
spend one day writing up the followup responses after someone
requests information or purchased from you. Write one to be sent
the next day, one for 2 days later, 3 days later, a week later, a
month later and so on, you get the idea. Paste all these follow up
email messages into the autoresponder system and you're done. Now,
everytime someone opts in to receive information from you, the
system will send your followups automatically on the exact days you
intended it to send. There is no intervention required from you
unless you want to modify the messages.
Can you see how much time you will save with this? Is it
impersonal? Some people don't like using autoresponders because
they think it's impersonal but that's just because they may be
using it the wrong way. Remember garbage in garbage out. You need
to write those followup messages - so write them as if you're
emailing them on that very day. Write them as you would a friend.
The fact is, you are writing to them personally - you're just not
sitting there doing it yourself and eating up all your time. You'll
be surprised many people don't know the difference.
So what should you use for your autoresponder? You can buy a script
that you install on your webserver, or you can subscribe to an
autoresponder service or you can buy a software installed on your
computer - this last one is not recommended.
For a full explanation of what you should use
http://www.techbasedmarketing.com/email-list-software.html
Sincerely, Lynette Chandler
Your Technology Advisor
-----------------------------------
MarketingRightCom
PO Box 542, Havelock, NC 28532, USA
Support: http://www.TechBasedSupport.com
Private Reply to T.E.A.M. Mom! | | Oct 20, 2009 11:25 am | | Tech Based Marketing - Day 4 | # |
T.E.A.M. Mom! | |
[TBM] Day 4 - Conducting Live Presentations
There's nothing like interactivity. Web conferencing is a tool to
gather two or groups of people together online and communicate in
real time via audio, video and text. Much like an instant messenger.
It has been widely used in corporate environments to facilitate
meetings and cut down traveling and meeting expenses. Web
conferences, seminars are a great way to get people interested in
your product. It gives people more information, helps people sample
your product and allows them to ask questions in real time.
Like video, there are lots more things you can do with conferences
than a sales seminar. You can use it for training sessions. These
are excellent if you have affiliates. Affiliates are your sales
people. They can help do your footwork for you and like any sales
team they deserved to be trained properly. The more effective they
are the more money they make themselves and you.
You can also hold live training sessions for customers if your product
is one that requires some know how. Most conferencing services have a
'surf with me' feature. This is great for web based services, even
member areas show them live how to get around your website, access their
account history, use your services. You could even create a brand
new line of product - live coaching or training where you sell paid
access to your classes. Or, you can use it for customer support.
The possibilities are plenty.
This is another one of those services I've spent considerable
amount of time researching the ins and outs. It used to be (still
is) very expensive. In fact, I'm sure you've seen WebEx or
GoToMeeting everywhere online or on TV but these services can
literally rob you of your profits and allow only a limited number
of people in the room at the same time. Totally not small business
friendly. So, I founded MeetingOnNow.com. You can have as many
conferences as you like, for however long you want and invite as
many people as you want for only one fixed price every month.
Yes, I know that sounds totally like a sales pitch. Fact is, if
you've been looking around the web conferencing industry, you'll
know that some services charge you by the minute or they limit you
to 10 people per session. If you want to have more people in the
conference, prices start to climb. In any business you want as much
predictable costs as possible. You need technology that helps you
grow and make money not take it away.
So if you want to try web conferencing, give MeetingOnNow.com a
try. Better yet, take the free course on that page. I'll teach you
how to make more with this technology
http://www.techbasedmarketing.com/t/t.php?id=127
See you tomorrow, Lynette Chandler
P/s: If you want to go the telephone conferencing way instead,
check out Instant Teleseminar. You can even try it for only $1
http://www.techbasedmarketing.com/instantteleseminar.html
-----------------------------------
MarketingRightCom
PO Box 542, Havelock, NC 28532, USA
Support: http://www.TechBasedSupport.com
Private Reply to T.E.A.M. Mom! | | Oct 27, 2009 4:46 pm | | Tech Based Marketing - Day 5 | # |
T.E.A.M. Mom! | |
[TBM] Day 5 - Testing and Tracking
This is a big one. Testing and tracking is what sets apart business
owners from successful business owners. It's key to ensure your
business grows. By testing and tracking you will find out exactly
what works and what doesn't. Here's something to chew on, what
really works is usually quite different from what you think works.
Thankfully, it's so much easier these days to test and track
especially if you're marketing online.
How does it work? You can test and track many different things. For
example, you can use two different home pages and rotate them to
see which page gives you better response. This is called split
testing.
You can also test your headlines and titles to see which one works
best. You can track links by using different links for different
websites or ezines you advertise in. This way you know which
publication gives you more results so you continue to advertise in
them and which to drop.
It doesn't have to be a very high tech exercise. In fact to start
testing without spending any money, create a special HTML page that
redirects people immediately to the real page. Use the link to your
special page in your ads. By doing this, you can now see in your
website stats how many people visited the special page. If it's a
lot, you know that ad has good response. If nobody visits it or the
number is very low, you know something in the ad is not working.
So, you should either make the ad better or try advertising
elsewhere. This method is a good start and better than no tracking
at all but if you want more information such as how well is an web
page converting and do split testing, you should use a script like
DynaTracker http://www.techbasedmarketing.com/t/t.php?id=128
Signing off, Lynette Chandler
Marketing Technology Advisor
-----------------------------------
MarketingRightCom
PO Box 542, Havelock, NC 28532, USA
Support: http://www.TechBasedSupport.com
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