I have been doing a little research lately on the restaurant industry. What I am learning is that restaurants in the San Francisco Bay Area are benefiting from being on the Comcast VOD(Video On Demand)Channel. What you have is a collaboration between a website and a cable TV channel. More specifically, what you have is RestaurantsLive.com and Comcast Spotlight collaborating to become the San Francisco Bay Area's first video dining channel and website dedicated to promoting restaurants. Here a restaurant video gets featured 24/7. It is available for viewing to more than 856,000 households in the entire Bay Area all the way to Monterey. I don't quite know how Comcast Spotlight comes up with its stats for cable viewing, but the company says households use the VOD Channel an average of 18 times per month per household. That's pretty impressive if it is in fact true. In addition, the VOD Channel is accessed more than 16,000,000 times every month.

Question. If this strategy works for restaurants, could it possible works for a wide range of small businesses? Check this out - YellowPagesLive.com and share your thoughts. Keep in mind that once the professional video is made it can be placed in more than just a website location or in a TV commercial. You can place that video into a laptop, a smart phone, an Internet tablet, and a digital frame. Who knows, one of these days you just might be able to transfer that video in a viral fashion with...a Poken :)

Lamar Morgan
CDMM - Synergistic Business Marketing
(707)709-8605
Need PR?...Call Lamar!

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