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| | Post New Topic | | Ten Things we can try in 2007 | Views: 502 | | Dec 17, 2006 1:07 pm | | Ten Things we can try in 2007 | # | 
Manikandan S.T. | | Dear All,
A long article recently I came across, for entrepreneurs, please read twice to get the fine lines in between the words of bright minds.
Regards
Manikandan
1.Turn Your Passion Into an Empire
Rachael Ray
Chef, Author, and Entrepreneur
You have to be open-minded when those early opportunities present themselves. Take advantage of them, whether they're going to make you a lot of money or not. I did 30 Minute Meals for five years on local television, and I earned nothing the first two years. Then I earned $50 a segment. I spent more than that on gas and groceries, but I really enjoyed making the show and I loved going to a viewer's house each week. I knew I enjoyed it, so I stuck with it even though it cost me.
2 Succeed With Simplicity
Sergey Brin
Co-founder, Google
Simplicity is an important trend we are focused on. Technology has this way of becoming overly complex, but simplicity was one of the reasons that people gravitated to Google initially. This complexity is an issue that has to be solved for online technologies, for devices, for computers, and it's very difficult. Success will come from simplicity. Look at Apple, the success they have had, and what they are doing.
3 Think Big
Michael Dell
Founder and Chairman, Dell Computer
Today the world has about 1 billion people using PCs and connected to the Internet. We've made great progress, but we have almost 6 billion people left who have yet to be connected. As our world becomes more connected, the price of being left behind will only grow. Approximately two of every three people in the United States have direct access to a computer. Rapidly emerging countries like China, India, and Brazil are also adding Internet users at incredible rates.
The lesson for entrepreneurs here is that the opportunities for people in all of these countries - driven by improved access to technology - are already transforming their economies. While technology is helping to build a wealthier world , we must be mindful of the other 6 billion people whom we have yet to connect. Consider this the digital opportunity of a lifetime: connecting the next billion users and beyond. Businesses and individuals have an essential role to play in expanding digital access. It isn't a burden or a social obligation that must be met, but rather a two-dimensional opportunity: first, to improve lives by making technology more accessible to more people; and, second, to expand our markets by increasing digital access throughout the world. Everybody can play a part.
4 Obsess About Solutions, Not Problems
Donald Trump
Chairman, Trump Organization
There's a lot to the credo that success breeds success. It puts you on a high that makes more success like a magnet. I'm a positive thinker who does frequent reality checks. Negatives turn into positives, problems can be solved, things can turn around. The image of success is important, but even more important is the ability to focus on solutions instead of on problems. That way, you'll never be thinking like a loser, and you probably won't look like one either.
5 Turn Your Biggest Weakness Into Your Greatest Asset
Reed Hastings
Co-founder and CEO, Netflix
Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength. In the 1990s, Apple Computer was selling an Intel board that ran in a Mac to make it PC-compatible. It didn't work. Steve Jobs took that weakness - incompatibility - and with the "Think Different" campaign turned it into a statement of style. And under the covers, Apple kept improving it. With Netflix, the big weakness is that it takes a day to get your movie. If we talked about that, that would be ineffective. So what we talk about is no late fees, no due dates, and being aggressive on price. You focus their attention on features that are compelling, like allowing people to keep movies as long as they want. Most people always try to fix the product, which is a good thing. But brilliant marketing is taking the product you have and figuring out the right positioning.
6. Dare to Be a Social Entrepreneur
Howard Schultz
Chairman, Starbucks
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers
7 Strive for Moral Authority
Stephen Covey
Vice Chairman, FranklinCovey; Author, The 7 habits of Highly Effective People
Most people define greatness through wealth and popularity and position in the corner office. But what I call everyday greatness comes from character and contribution. Sometimes people who possess the wealth and prestige also have everyday greatness, but not that often in our celebrity-obsessed culture, because they are primarily focused on what's in it for me. I'm in favor of achievements - degrees and wealth and that sort of thing. Still, those achievements convey formal authority but not always moral authority. The only way to acquire moral authority is through your character and contribution, to live in such a way as to merit the confidence and the trust of other people. Moral authority is especially important to business. This is because in order to reduce costs, increase production, and nurture a culture of innovation - all of which are important criteria in today's global economy - you've got to have high trust among your workers and partners. Why? Because everyone involved needs to sacrifice. If you don't have high trust, none of those things will happen. You can't fake high trust.
8. Be an Industry Disruptor
Marc Benioff
Chairman and CEO, Salesforce.com
My four rules are: Build a great product, build demand in any way you can, make sure you have a distribution organization to fulfill the demand, and make sure your customers are happy - and that is the first rule, by the way. Those are the four elements. Is your product better than anyone else's - is it easier, more efficient, simpler? Can you explain to people how it's better? Can you position it correctly in their minds? That's what you're talking about - consciousness. When you talk about disruption, a market is just a group of people. Can you sell it, distribute it, get people to try it? Can you get it adopted? Then if you get that customer satisfaction, it starts all over again.
9 Evangelize for Technology
John Chambers
Chairman and CEO, Cisco
I think it's important to start with the basic underlying belief, which I absolutely have, that technology will enable almost every business strategy and virtually all aspects of human interaction. This helps you understand, for example, how technology makes your business run more effectively, how it changes industries such as health care and education, and how it impacts the way your family experiences home entertainment. The nontech person operating in a high-tech world also needs to understand the importance of catching market transitions. In the fast-paced world of technology, the ability to identify those transitions and position your company appropriately is very important to a company's success.
10 Trust Your Gut
Chris Albrecht
Chairman and CEO, HBO
You can't guess at what's going to be popular. You have to use your instinct, intuition, and intelligence to try to help you determine what will be high quality. I think if you err on the side of quality, you never really fail.
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