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| Trying for Small Biz Success on my Shoestring. | Views: 1284 |
| Mar 24, 2007 9:48 pm | | Trying for Small Biz Success on my Shoestring. | # |
Robert Harrington | |
I am again launching another small or micro business, mainly because old retired guys like me are only allowed so many trips around the buffet table at the all-inclusive resorts and if I visit my English relatives one more time, well, I think they will soon move far away from London’s Heathrow Airport and I will be like the Tom Hanks character and be stuck in the airport with no ride.
Soo… I would like to pass on some of my ideas and methods to the group and ask if you have any success with variations on my ideas….and yes… please steal from me or share any of your successes with us.
I am launching an on-line Real Estate office called www.HarringtonHomes.ca
(The ca is for Canada)
My first marketing effort is called The Postman’s Walk or unaddressed admail.
I am printing up 2500 brochures, which are separated into piles of one hundred each and are delivered by your postman to your targeted neighborhoods.
I really like this and have used it before. No mailing list to buy, simply go to your post office website, click on business, go to household maps and accounts, click on the bigger map for the postal code or Zip code, then…and this is the real cool part, click on the Letter Carrier route maps.
You can easily isolate the neighborhoods and type of homes you want to market to, and it’s only 10cents a delivery.
TEN CENTS… and the post person will deliver it right into the mailbox, where, unlike flyer mail it gets noticed.
So $250.00 and targeted marketing material to the prospects mailbox, what a deal!
I will hopefully get this out next week.
Any other great shoestring marketing ideas out there?
It’s always fun to share.
Private Reply to Robert Harrington |
| Mar 25, 2007 1:26 pm | | re: Trying for Small Biz Success on my Shoestring. | # |
Vanessa Vinos | | Dear Robert
What a fabulous idea and how kind of you to share this "golden nugget".
I am going to explore whether this strategy can also be done in the UK. It would be fab if it could.
Warm wishes
Vanessa
Vision Life Coaching
"Helping You Chase Your Passion-
Not Your Pension!"
www.vision-lifecoaching.com
Private Reply to Vanessa Vinos |
| Mar 25, 2007 1:57 pm | | re: Trying for Small Biz Success on my Shoestring. | # |
Fred Keller | | Great idea for a topic....and a Slam-Dunk concept!!
For you: Contract with Postes-Canada to write 'people friendly' instructions..... :o)
Thanks for sharing!
Fred
Get Free Gas for Life: http://fuel.first411.comPrivate Reply to Fred Keller |
| Apr 27, 2007 2:33 pm | | re: Trying for Small Biz Success on my Shoestring. | # |
Lamar Morgan 954-603-7901 | | Robert,
How is your Postman's Walk turning out? Is it giving you the ROI you expected or better? Where I live such efforts do not seem to work. For 26 years my area has been attempting to get a town hall put together. We had a big canvas banner on display in the middle of the town. Fliers about the scheduled meetings went out to all the residents via bulk mail. There were even weekly articles in the local newspaper about the meetings and what would be covered. Still attendance was poor.
Believe it or not, this was partly by design. How could that be? Because here you are dealing with a bedroom community. The people who live here work outside the county. Therefore, they are naturally inclined to spend their money and their time where they work rather than where they live.
There is a concept which may help to change this situation, however, and I am eager to implement it. However, It is going to take some time. The concept is called, "Pay It Forward" or NetWeaving. Here one person targets three people passionately about an issue and encourages each one of them to do likewise with three others. I hope it works here in my town. The concept is currently being used around the world by everyone from grade school children to college students to businesses to help change communities for the better.
Lamar Morgan
CDMM
http://www.squidoo.com/CDMM
Attract more customers! Private Reply to Lamar Morgan 954-603-7901 |
| Apr 27, 2007 2:50 pm | | re: re: Trying for Small Biz Success on my Shoestring. | # |
Laura Wheeler | | Small town communities, no matter their make-up, are quite different than larger ones anyway. The marketing dynamics are different - you pretty much have to make personal contact in a tiny community, but when you do, it generally has more power.
We have had good responses from mailings, but ONLY if it is targeted. We had reasonably good response from a series of mailings to small municipalities (a brochure), and are now prepping to mail to businesses through our Chambers. We shall see how THAT goes.
Laura
Mom to Eight
Firelight Business Enterprises, Inc.
http://www.firelightwebstudio.com
http://www.westernhillsinstitute.comPrivate Reply to Laura Wheeler |
| Apr 27, 2007 11:58 pm | | re: re: Trying for Small Biz Success on my Shoestring. | # |
Fred Keller | | Great Concept - Lamar.
Why stop at 3? You know already that you can't change people. You can only change yourself.
You have the right idea - you just need to set higher goals. Get a bigger Dream. :o)
You can do it!
Fred
Hurry - Build Your: http://website-that-works.first411.comPrivate Reply to Fred Keller |
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