Credibility - Your Most Important Asset

People starting up an internet based business will make a list of priorities like this:

1. Get a website
2. place some strategic ads
3. write some articles to get your name out there
4. get some money to promote your product
5. start a blog
6. make some phone calls
7. hit the bulletin boards

And the list goes on and on. But 95% of them forget one thing, and it's probably the one most important thing you need to have if you're going to succeed.

It's called credibility.

Instead of trying to define what that is, I'm going to give you a very simple example of how not having it will shoot down any chance you have of being successful.

You've just signed up with this great new program. It's the hottest thing since sliced bread. You've got your ads out all over the place. Finally, somebody emails you or even calls you on the phone if you've provided them with a number, and they ask you about this wonderful program. And you start telling them all about it. You can't rave about it enough. And then comes the question that makes it all meaningless.

"How much money have YOU made with this program?"

Do you see where this is going?