Solid One-Way Incoming Links
SEO for the long haul.
You did your research and know the keywords and key phrases you have used are right for your business. You have a website with good solid content. You have decent placement for your niche market in google and other search engines. What's next?
The drudge work.
Keep your list of those keywords and key phrases handy. They are your guide to one of the most overlooked linking strategies. One-way incoming links means searching out directories that can lift your PR and help you gain good targeted traffic to your website. Don't know where I am going with this? You will and it is so blindingly easy, you'll wonder why you did not think of it yourself. You are at the beginning on the path to the drudge work.
One Linking strategy.
Using your main search term first, one where your website shows up on page one in google, look at every listing on page one. Are there directories there? There almost certainly should be as large directories show up in just about any search term search. Start at the top and work your way down. Go at least three pages deep too.
Apply to be listed in these directories.
Take the time to enter all the pertinent information for each directory you are applying to be listed in. I know, I know, it's spouted all over the place that google is penalizing large directories for paid inclusion. This has nothing to do with that. If a directory is showing up on page one now, it has not been penalized. DUH. At least not yet.
Don't take short-cuts. This supplies you with incoming, one-way links to your website that are using pertinent keywords and key phrases that match what you are using at your website. There are some websites that list directories and will submit your site to lots of them. At least they say they do. Ignore those sites unless you want to be listed in directories that don't have a chance of helping your PR and could actually hurt your ranking.
Choose carefully where incoming links come from. Quality is always better than quantity. Getting listed in directories is time consuming, not a lot of fun - "the drudge work." I can guarantee you though that if you do it properly, the rewards can be momentous, in the long run.
Add this to your daily schedule:
• Add one incoming link to my website every day.
• I will NOT pay for listings.
If you do it in this fashion, it will not feel like such mind numbing work. At the end of one year, you will have 365 good, valid incoming links from directories that google seems to like. After all, they are listed and placed well.
OH, you use a lot of different key words and phrases, right? Then it's a good thing you have that list handy. After getting free listings in all the directories on the first (at least) few pages of google search, move on to the next keyword or key phrase. Move down your list. You may also find that you come up with new key phrases during this process. Tweak your website content when and if necessary.
At this point, you are starting over with the process. See what I mean?
Drudge, drudge, drudge... very boring.
But also, very effective.
Questions? Surely you have some...
Blessings.
Eileen :D
