Barbara Casey | | A dynamite post on Seth Godin's blog asks whether we are positioning ourselves on the bell curve of authenticity (passion), the bell curve of a more mainstream (pop) approach... or do we drop somewhere in the middle.
Here's an example Seth gives:
Even dentists face this quandary. Should you be the most expensive, best trained, most extreme dentist in the world, catering to the edge of the passion market, or perhaps develop a chain of $19 five-minute whitening shops for the outer edge of the pop market?
Great stuff to prompt a niche marketing discussion. Here's where you can find the post: http://sethgodin.typepad.com/seths_blog/2008/05/avoiding-the-pa.html
For myself, I'm not waffling any longer -- I'm aiming for the "passion" curve, especially with the market I serve. I tried straddling for some time... and was just not getting noticed enough.
I'd be interested to hear where you see yourself on the bell curves.
Have fun,
Barbara
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