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| | Post New Topic | | Brand Centric Marketing & Media agencies required. | Views: 377 | | Sep 07, 2008 11:54 pm | | Brand Centric Marketing & Media agencies required. | # | 
Sibsankar Datta | | Hi,
I am pleased to inform that I have been assigned by one of my Client to identify a media agency that can best suit for his requirements to bring his brand to life.
The background of the proposed Company is as under :
We are based in Taiwan, planning to run an overseas tea trade business exporting tea from Taiwan to U.K. We are planning to sell tea from Taiwan to UK retail customers for which we initiated to launch a website which is nearing completion. We have also filed for our trade mark registration for our product in U.K, . We will take on-line orders from UK parties. Parties will book order on internet and will make payment through credit card.
Please have a review of the brand marketing plan below and let have your guidance at your earliest for us to identify and engage the best available media agency that can bring our brand to life. Our trademark registration and finalization of Logistic support is in the final stage of completion.
1. Attributes: It brings in mind health conscious, status minded tea drinkers.
2. Benefits: The functional benefits become a plantation membership- ownership status and access to the exclusive premium healthful tea product.
3. Values: The King of Formosa Oolong, King of all tea planters in the world, best geographic environment, Oolong tea at Formosa, Chinese fermentation skills, hand picked.
4. Culture: The brand demands the culture of Chinese tea making- best of the world.
5. Personality: The brand is meant for target market- Affluent class, Health conscious and status minded people, fitness freak and recreational pursuits, Luxury spa, resort destination, sports lovers, global weather and currency conversion.
6. User: the brand suggests the kind of consumer who can enjoy premium tea product having ownership as plantation member. Own your own plantation product and have the feel of The King of Formosa Oolong.
These are the suggested comprehensive brand building plan to create positive customer experience at every touch points- events, seminar, news, telephone, email, person to person contact.
video clipping on The King of Formosa Oolong. Audio Video film ideally to be presented at the seminar,
Hi-tea meet at the strategic locations and invite participation through Road shows and offer prizes on Quiz and instant answers against questions.
Evolve the plan for presentation at the punch locations, hypermarket auditorium, sports club, health club, Spa and word of mouth publicity.
Launch locations with a press ad and TV commercials.
Collect data through brand executive with person to person contact.
Make the best use of email, telephone and person to person contact.
Invite esteemed elite personalities including doctors to talk on “Green Tea” for better health for brand positioning at affluent class.
Create the hype on consuming Green Tea that protects cardio vascular complication and mitigating obesity.
Promote the Plantation membership through personal contact from the data base generated.
Involve each member in launch team for their commitment and offer prizes and award for the spot booking through either the channel partners or direct brand promotion executive.
Promotion team should be a mix of young, agile, provoking men and women
(Preferably college outgoing buddies)
Feedback Q’aire enquiring the interest level of joining the plantation club membership , objective will be search the souls who can be an immediate or later prospect.
Offer first 100 members on spot booking special benefits, even a few from the quiz winners.
Establish B2C transaction through net based merchandise and promote through B2B for maximum reach.
Please have a review of the brand marketing plan below and let have your guidance at your earliest for us to identify and engage the best available media agency that can bring our brand to life. Our trademark registration and finalization of Logistic support is in the final stage of completion.
I’ll appreciate to be contacted by email at sibsankar50@gmail.com
Thanks & regards,
Sibsankar Datta
Private Reply to Sibsankar Datta | | Sep 08, 2008 12:34 am | | re: Brand Centric Marketing & Media agencies required. | # | 
Dr Dinesh .K. Jani | | Dear sibshankar
read yr approach to UK markets and entry in retail to affluent class and health consious people
to search for a media agency for UK mktg
my findings-i give a s a friend-Ryzers are-
1
UK tea is very popular
2
such class tea-has keen competition from CHINESE and SRI LANKAN and KENYAN tea boards and promoters
3
to counter them with old name of taiwan as FORMOSA...will need lots of marketing and sales promotional campaigns
are you able to bear such heavy promotional expenses...and samplings....???
4
monkey tea concept of china for such HIGH class gentry is very popular and their price is very very heavy and sold only to certain class....
5
tea from india- do not stand here in such promotional campaign where none from india are concentrating on this almost un explored marketing area
6
indian communities mainly dpends on indian tea and that again from britich origin tea plantations and companies
you are to hammer on them or NOT....
7
to spend for media-instead best is to retain a hand or group of hands-with personall samplings-personal promotions etc and radio jingles
myself can do this and the results will be sound striong and steady
press ads etc are useles because none has time except while travelling in metros or tubes and that again in FREE megazines /leaflets etc
we can discuss this at length=provided you have an interests to assign me this promotional task...even on trail basis
thanks
sapan d jani
director-NBD
sai-ruchi group
293-A
kenton road
kenton -harrow
HAO 3HP
UK
INDIAN BASE-
A00-2
N R I TOWERS
JUDGES BUNGALOW'S CIRCLE
VASTRAPUR
AHMEDABAD
380015
INDIA
ALSO IN -
SINGAPORE/US-TX/UK/SPAIN-EUROPE
PLEASE ANSWER TO
FREELINEINSIGHT@YAHOO.COM
FREELINEINSIGHT@GMAIL.COM
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Private Reply to Dr Dinesh .K. Jani |  | |
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