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Sep 06, 2009 3:18 pm		re: re: re: Interest Experiment Results
Larry Brauner		Hi Aldon, Twitter traffic is very difficult to measure. Traffic from the Twitter domain accounts for about one-third of the overall traffic. The rest comes from desktop and mobile clients and gets lumped into the direct category. Tracked links such a bit.ly don't help much since the contain bot activity which is very high on Twitter. Larry > Aldon Hynes wrote: > Greg, Larry, et al., > > First, to Larry's test: I wonder how much of the traffic pick up is attributable to Twitter and how much is attributable to the sitemap. I'm not sure of a good way to differentiate between the two. > > As to Greg's comment about less than 2% of followers seeing any one post: I currently have about 2500 followers on Twitter. From that, I am receiving about 100 monthly uniques directly attributed to Twitter, so I'm getting more like 4% of my followers directly responding to a post on Twitter. However, one of the problems with this sort of metric is that it doesn't include indirect affects. For me, Twitter feeds Facebook and I get about 200 uniques from Facebook each month. I do not know what percentage of those are indirect effects of Twitter. In addition, I do not know what percentage of my followers see the Tweet and either decide that the topic isn't of interest to them, have already been to the site, or make a mental note and visit the site at some later point. > > Other tidbits, traffic from Twitter seems to have a median bounce rate and time on site, better than many other social networks, but not as good as specific links from similar sites. > > Final thoughts: Twitter might not be the most effective way to increase traffic to a website, but it does help. However, it seems much more important in other aspects of business online. Shel Israel has a great new book out, TwitterVille. I blogged about when I first started reading the book on my blog, Orient Lodge >Liveblogging a Conversation about Reading Twitterville >http://www.orient-lodge.com/node/3712 > > When I have more time, I'll write more about it, but I believe that Twitter is very useful in business, not as much for driving traffic to a site as to promoting a positive discussion around a brand. > > Enough for now. > >Aldon >http://www.orient-lodge.com >http://twitter.com/ahynes1 >http://www.dandyid.org/users/ahynes1 > >> greg cryns wrote: >> Larry, >> >>I am very interested to find out your results. My enthusiasm about Twitter is waning rapidly, but not for not trying. The main problem I see is that less than 2% of your followers see any one post, according to my experiments. >> >>Twitter does have value from many angles though. >> >> >> >> >> >> >>> Larry Brauner wrote: >>> I use Twitter to drive traffic to my blog. >>> >>>Yesterday I conducted an experiment and tweeted a link to my site map (http://online-social-networking.com/site-map). >>> >>>All five of my new subscriptions yesterday that were trackable had visited the site map. I'm repeating this experiment tomorrow. >>> >>>My hypothesis is that visitors are generally clueless to the scope of a blog. They see the page in front of them and some links on the side bar. However, if they can see a long list of articles, and a number of the articles listed interest them, then they want to stay in the loop. >>> >>>We'll see what happens tomorrow. >>> >>> >> >>Greg Cryns >>My Business: http://www.themightymo.com >>My business blog: http://gregcryns.blogspot.com >>Owner, Wahm Search Engine http://www.workathomeprofiles.com Private Reply to Larry Brauner (new win)

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