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Developing mantras, taglines, and slogans

Aug 12, 2005 6:56 pm

re: re: re: Developing mantras, taglines, and slogans

Dave Orsborn

Dean,
I'll also add this- don't spend an inordinate amount of time on your tagline. Unless you really intend to pound it into your customers consciousness it is likely to go in one ear and out the other. I'm not saying don't have one, just give it the bandwidth it deserves.

I would spend more time making sure that you clearly communicate three things:
- what you're selling
-why you are different/special/best
-why you are the person to get the job done (credentials/experience/track record)

If you do a great job communicating these things you'll drive business. Taglines, slogans, etc. have their place- but they are meant to compliment the larger story.
Best,
dave

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