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| Aug 13, 2005 7:07 am |
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re: Attn: Peter O'Connell re: Developing mantras, taglines, and slogans |
Dean H.
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Dave,
You are correct. Branding is much more than what we are talking about. And you are correct about the mantra. I reread Kawasaki's ideas and mantras are internal- for the employees. But mantras are still cool.
I suppose perhaps, I should stick with "Web Design & Strategic Blogging Consultantcy" as the tagline. It doesn't get more descriptive than that.
Cijaye,
Thanks for the constructive critiscm.
re: "seamlessly integrated website strategies"
Yeah, but what does that mean? What exactly is a integrated website strategy? The word "seamlessly" just seems to be more fluff, IMHO. But you are the copywriter and not me :)
re: "Promoting high web traffic and increased returns"
Very descriptive, but there are many ways to promote high web traffic. There is SEO, email marketing, PR marketing,etc... And I don't provide many of these services. Though I could probably form strategic alliances and partnerships with those who do. But that's a story for another day.
Back to Dave again. You are partly right about not making the tagline my sole priority right now. I've got other stuff on my mind besides that. I think partly, as you know, I'm a financial advisor by trade and I'll be retiring my money shingles real soon to launch the new venture. So I'm going from using my right brain to my left brain. Though I'm sure my right brain will still be utilized, because I try to think strategically about things- some things never change.
Hence, there is a little boy inside of me that is yearning to get out and be more creative. I just can't help it! :)Private Reply to Dean H. (new win) |
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