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Strategic Marketing & Planning [This Network is not currently active and cannot accept new posts] | | Topics
Developing mantras, taglines, and slogansViews: 159
Sep 16, 2005 2:08 am re: re: re: re: re: re: Developing mantras, taglines, and slogans

Dean H.

Cijaye,
re: Vegas.

Business or pleasure? Take some pics for us. Or remember, what happens in Vegas, stays in Vegas :).

I've been there about 4 times already. Stayed in Mandalay Bay, MGM Grand, Aladin Hotel, and some others that I can't remember.

Peter,
Thanks, I learn from the best.

[Super]Dave,
Would love to explain how I got this identity.

As you know, Sachi Studio is about "Marrying" both fields of the World Wide Web- "web design" and "strategic blogging solutions". It's a convergence b/w the two. 

Originally, I thought a Venn Diagram would be a perfect symbol for this concept of marriage or convergence. 

I had my designer try this, but it didn't look right. So then we went with the rings locking up with each other. I had her play around with it and we got it just right. Hence, one ring represents websites and the other ring represents the other area of the web- weblogs. The interlocking in the middle represents the convergence or union of the two. Yes, I know, very deep stuff.

So that's how I got the idea for the rings. 

What does sachi mean? In Japanese, it means "happiness". I used UrbanDictionary.com to find the word I wanted and I liked Sachi. Not to mention, the url wasn't taken. Website is almost complete.

So translated, my company name means, "Happy Studio" or a place of happiness. Or just happy. It's a good mantra to have in life anyway.

I was at a networking event yesterday and was handing out my newly designed cards. People said, "Oh, Sachi. As in Saatchi & Saatchi- the global advertising/branding powerhouse?" 

I said, "Um...well, kinda, but not really." Both company names are obviously spelled differently, but it's nice to be in the same company as they are.

So there you go- the history of Sachi Studio and how it was born :)

And if I may, I'd like to give a brief plug to the logo/graphic designer who did the logo and stationary work for me. She is on Ryze. Her name is Caroline Tremblay and she runs Magentis Media- a graphic and logo design company. She also does collateral as well. Here is her portfolio of work. 

And like Cijaye, she is also Canadian- must be something in the Kool Aid :)

 If anyone needs a good logo identity and the stationary, I would recommend going to Caroline. I did some shopping around before settling on Caroline, but I can tell you that her rates are very affordable. I won't say what her exact prices are on this board because I do not wish to pigeonhole her, but if you need logo design and stationary work, talk to her and see if there is a fit. But she is very busy as well.

-Dean

 

Private Reply to Dean H. (new win)





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