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Apr 10, 2006 3:40 am |
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Snail Mail vs. E-mail Campaigns |
Jeff Perkins
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Does anyone have a very clear grasp of the pro's and con's of a traditional mail campaign vs. an e-mail campaign? The industry type is golf, if that helps and this will end up being a combo campaign of the two. My inital thought is that the print snail mail version would be sent only to a select few, well qualified cadidates derived from a very high end list while the e-mail campaign should be more broad and all encompasing from a broader and less expensive lists of general golf consumers. Just looking to find any information that might conflict my current line of thinking. Thank you. Private Reply to Jeff Perkins (new win) |
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