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Strategic Marketing & Planning [This Network is not currently active and cannot accept new posts] | | Topics
Snail Mail vs. E-mail CampaignsViews: 176
Apr 10, 2006 3:40 am Snail Mail vs. E-mail Campaigns

Jeff Perkins
Does anyone have a very clear grasp of the pro's and con's of a traditional mail campaign vs. an e-mail campaign? The industry type is golf, if that helps and this will end up being a combo campaign of the two. My inital thought is that the print snail mail version would be sent only to a select few, well qualified cadidates derived from a very high end list while the e-mail campaign should be more broad and all encompasing from a broader and less expensive lists of general golf consumers. Just looking to find any information that might conflict my current line of thinking. Thank you.

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