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The 4Ps of MarketingViews: 272
Jun 14, 2006 1:21 pm The 4Ps of Marketing

Anannya Deb 		Do you think the Kotler 4Ps of marketing that we all read about in B-school makes sense today?

I have a few points about it which I have posted on my blog - My 4Ps of Marketing for today's business environment.

What am I saying?
My 4Ps are

  • Profile
  • Profit
  • Personalisation and
  • Permission
Would love to have a heated discussion on the same.

Private Reply to Anannya Deb (new win)





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