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Information Technology Sector - Marketing Challenges

Jun 14, 2006 3:07 pm

re: Information Technology Sector - Marketing Challenges

Jaskowiak

They can work, but their success depends on a deep understanding of value, especially for the segment(s) of customers served. In addition, if marketing and sales are not aligned, well-executed marketing methods and techniques will probably not be effective in the long run.

Warning: understanding value and marketing/sales alignment are very difficult.

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