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The 4Ps of Marketing

Jun 14, 2006 5:54 pm

re: The 4Ps of Marketing

Jaskowiak

Personally, I think the original 4 Ps still represent the way to think about marketing. Your Ps, while interesting, seem to represent a second order, perhaps a lens/framework for organizing one's thoughts on the original 4 Ps. And, they appear to be very consumer product oriented. Is that your intent?

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