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The 4Ps of Marketing

Jun 27, 2006 2:24 am

re: The 4Ps of Marketing

Cijaye DePradine

Interesting question Anannya,

I work with International Clients every single day and I must admit that the 4P's apply (universally) just as much today as they did when they were first introduced.

I have however made a slight adjustment to the product one (especially for new businesses)...

It stands for Product Planning - not just product. Very few of us intend to stop business at ONE product. So Product Planning allows us to create a complete plan for success that includes front end and back end products.

This not only allows us to think bigger and plan better - but is in and of itself "evolution focus".

Gotta love it! :o)

Private Reply to Cijaye DePradine (new win)

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