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Strategic Marketing & Planning

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my Intro & Query !!

Jul 21, 2006 10:07 am

re: re: re: my Intro & Query !!

Ketanbhai Pandit

Hi Aalok, Sunny,

Sunny U are right in saying that Aalok shud first do his homework on potential clients before approaching them, and Aalok u are also correct in not giving any commitment on numbers. hemarkets can be as slippery to grasp as a wet snake.

:)

My suggestion to Aalok would be to guide the potential clients with Historical data. That ways, u can cover the Market , Segment, Product/ Service and Regulation.

To quote how much sales would be generated and calculating x% is no piece of cake. A test marketing tool works well only in case of a product/ service which is already in the market. For a new offering, a sample of the entire population willhave to be very large to approximate the nature of the entire population.

My 2 cents.

:)

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