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| Jul 24, 2006 7:08 am |
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re: re: re: re: re: my Intro & Query !! |
Aalok Sthapak
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Dear Steffen & Sunny,
Thanks for your inputs.
I do agree that the client have to understand what you are brining on the table besides number and giving numbers is pain (where it should't..:)).
I am also of the same thought process as most of the marketing consultants but, The only new thing I have adopted is I have started looking from the clients prospective too.
Its very Simple, if the client is paying you and in worst case scenario you are not able to give him the results as per his expactations...He is the looser..we as a consultant will collect our fees and will walk out..or again try to persue him that because of the this & that ..Very good reasons supporting your defeat ( we are anyways known and hated for giving very convincing reasons) but, in Clinets mind a doubt will sprout. Which is not at all healthy.
Anyways, if the client is hiring your services means increase in his market share or specific interest for which he has hired you. but, for people like us it is very clear that the bottom line will remain FIGURES/Revenue. We can not bluff ourselves..though we can have list of clients but here the point is satisfied cients.
I look all my clients from long term prospective and try to win his confidence by giving him results ( I Know you also do that) but, providing figures makes the client comfortable.Even if we are not able to give him the tentative quoted figures anyways it is based on Hypotheciation which you have already described to him at the time of signing contract But, If you are able to give business more than the quoted figures...Trust me...The clients will remain yours..in both the cases You as a consultant will benefit.
What you suggest?
Regards,Private Reply to Aalok Sthapak (new win) |
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