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| Jul 25, 2006 8:40 am |
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re: re: re: re: re: re: my Intro & Query !! |
| S C
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Well, of course, we all want satisfied clients because that would mean more business for us. And, definitely, it would be nice to quantify the value our services will bring to them versus the expense they incur when hiring us. It would also be infinitely better if we can surpass or exceed the expectations originally set before the partnership began.
As a consultant, I always want to make my clients feel that they made the right choice in hiring me because I bring not only focus and achievement of business goals to the table but also a sense of partnership - where I'm not just a mere consultant but someone they can come to for other needs that does not always have to be covered by the contract or paid for. Sometimes, they need a little something that was not originally part of our agreement and I do it for free as long as it's not anything major. Like another campaign.
There are things that you can do for your clients as value-added services that may not always be quantifiable in terms of currency but is valued just as well for the benefit it brings to clients and their businesses.
Ultimately, everything is about the bottomline. There is no sense in conducting a marketing campaign that will not have a positive impact on your bottomline because isn't that why everyone's in business? All marketing efforts when planned and done strategically can have a positive impact on the bottomline. It would be nice to have this impact set as a goal prior to signing contracts. I think the key here is to set expectations both parties can deliver and live with while, at the same time, setting their goals on exceeding those expectations. In that way, it's a win-win situation.
Best,
Sunny
http://www.marketingaddict.blogspot.comPrivate Reply to S C (new win) |
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