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what is the general opinion of leaving a voice mail on a sales call?

Aug 05, 2006 1:56 pm

re: what is the general opinion of leaving a voice mail on a sales call?

Sharif Khan

I've had much success in leaving strategic voice mail during my sales calls with lots of potential clients calling back. I keep my voice mails short and sweet and targeted. (It takes a while to write a good script...and YES scripts do actually work).

Conveying expertise and/or specialization helps a lot. When I was selling web-solutions I would call up home-furnishing businesses and say "we have specialized in the home-furnishing industry for over x years" and then throw in two to three names of clients in that industry along with 3 or 4 hot-button benefit statements.

Sharif Khan
Freelance Writer, Author

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