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Marketing in a long tail mode

Sep 21, 2006 8:57 pm

re: Marketing in a long tail mode

Reg Charie

>>I would like to invite your thoughts on how this shifts the marketing paradigms. How do we position and sell to the long tail audience... or do we need to?

Yes we do but not at the expense of visitors coming to a site using the short tail (Broad search terms).

Long tail visitors (Using specific search terms like product codes etc.) are easier to convert into sales.
Getting long tail listings is more easily done when using SEO as the competing sites are much fewer.

However as in real world retail, "You have to get customers into your store before you can make a sale".

Reg

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