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Checklist for a compelling marketing message?

Sep 22, 2006 10:18 am

Checklist for a compelling marketing message?

Shilpa Kona

Hi,

I am quite new to ryze. Joined this network hoping to enhance my skills and network. Most of my work including my current job revolves around creating marketing messages, marketing plans, and collaterals.

I was just wondering is there any way we can actually measure the value of a marketing message? I mean most of the time I create something, which I think is right. I am sure there will be umpteen ways and ideas to create a compelling marketing message. Though there’s lot to read about marketing, I am looking for some standard checklist, which I can abide by to say that the marketing message is right.

Can someone throw some light??

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