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Checklist for a compelling marketing message?

Oct 03, 2006 2:18 am

re: Checklist for a compelling marketing message?

Cijaye DePradine

Hello Shilpa,

As one of the greatest Internet Marketers on the Planet once said...

"Assume NOTHING, Test EVERYTHING!"

If you know marketing well enough - you should have very clear ideas of how you can measure your efforts.

Why not test multiple variations of your message on large enough (scientific) groups of people to determine which one converts the best.

After all - if you are seeking a representation of VALUE - you are looking at SALES are you not?

Hope this helps.

Cijaye DePradine
Principal Marketing/Media Strategist
http://www.cijayecreative.com
http://www.jumpstartexperience.com

Private Reply to Cijaye DePradine (new win)

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